Core Viewpoint - Kraft Heinz emphasizes that true growth stems from a deep understanding of consumer needs rather than chasing short-term trends, focusing on integrating products into daily life to address real pain points [5][9][15] Product Innovation - Kraft Heinz believes that genuine business growth often lies in unnoticed and unmet small demands, leading to product innovations that cater to real kitchen and dining scenarios in China [7][9] - The introduction of the upside-down ketchup bottle was inspired by consumer complaints about difficulty in dispensing ketchup, enhancing user experience [7][9] - The launch of a children's ketchup with "0 additives, reduced salt and sugar" aligns with the growing parental concern for healthy eating, while the black truffle mayonnaise caters to the "quality lazy" lifestyle of younger consumers [7][9] Marketing Innovation - Kraft Heinz aims to create emotional connections with consumers by integrating products into their lives, moving beyond mere shelf presence to engaging consumers in co-creation [11][12] - The "Tomato Scrambled Eggs Story Collection" campaign invited consumers to share personal stories related to this classic dish, enhancing brand connection and driving significant social media engagement [12][15] - Collaborations, such as the co-branded "Heinz Tomato Ketchup" flavored chips with Lay's, extend the brand's reach into snack categories, creating a fun and engaging consumer experience [12][15] Future Outlook - Kraft Heinz plans to continue leveraging product innovation and scenario-based marketing to create more value for consumers, adhering to its mission of enriching lives with quality food [15]