Core Insights - The eighth China International Import Expo (CIIE) has commenced, with Zespri representing New Zealand for the eighth consecutive year, emphasizing its commitment to the Chinese market [1][2]. Company Performance - Zespri has experienced significant growth in China, with sales increasing by 20 million standard retail boxes over the past eight years, and revenue doubling [5]. - In 2024, Zespri's sales in China are projected to exceed NZD 1.1 billion, with a volume of 1.5 billion kiwifruits, equating to one fruit per Chinese consumer [5]. - For the current year, Zespri anticipates sales of 43.8 million standard retail boxes in China, with the "Gem Red Kiwifruit" accounting for 1.1 million boxes, representing 40% of global sales [5]. Strategic Initiatives - Zespri has signed a memorandum with major Chinese importers and retailers to double its sales over the next decade, expanding from 60 to 120 cities and adding 100,000 premium stores [7]. - The company aims to ensure a stable supply of kiwifruits year-round through scientific management and advanced cold chain technology [7]. Sustainability Efforts - Zespri emphasizes sustainability, launching a carbon-neutral exhibition at the CIIE and promoting healthy living through initiatives like exchanging WeChat steps for gifts [9]. - The company is committed to integrating sustainability into every aspect of its operations, from seed to fruit, and aims to contribute to the "Healthy China 2030" goal through educational programs [9][10]. Long-term Vision - Zespri's long-term vision is to become the world's healthiest fruit brand by 2035, focusing on mutual growth and collaboration with China [10]. - The company recognizes the opportunities presented by the strong economic ties between New Zealand and China, leveraging platforms like the CIIE for growth [10].