Core Insights - The China International Import Expo (CIIE) serves as a significant platform for global products to enter the Chinese market, showcasing unique items from various countries and facilitating connections between international businesses and Chinese consumers [2][6][25] Group 1: Product Highlights - Malaysian company Jiasin Foods introduced natural dried fruits at CIIE, emphasizing the importance of ingredient transparency to Chinese consumers, particularly younger generations [5] - German company WEDO showcased high-tech titanium alloy tools, highlighting their applications in medical and aerospace fields, with prices significantly higher than standard tools due to advanced manufacturing processes [7][8] - Argentine beef producers leveraged CIIE to connect with Chinese consumers, adapting their products to meet local preferences, such as offering smaller packaging and collagen-rich cuts [13][16] Group 2: Market Opportunities - CIIE provides a unique opportunity for lesser-known global brands to reach Chinese consumers, transforming from exhibitors to potential investors [6][8] - Medtronic, a long-time participant, has evolved from a product exhibitor to an investor in local startups, reflecting the changing dynamics of the medical device industry in China [10][11] - Rwandan coffee producers are seeking long-term partnerships in China, indicating a growing interest in African products within the Chinese market [18][19] Group 3: Economic Impact - The CIIE has significantly influenced the sales and market strategies of international companies, with New Zealand's Zespri reporting a doubling of sales in China over eight years, reaching over 4.3 billion yuan in revenue [23][24] - The event is fostering deeper agricultural cooperation between China and Africa, moving from simple trade to building modern agricultural value chains [20][22]

Core Viewpoint - Zespri aims to become the world's healthiest fruit brand by 2035, with a significant focus on the Chinese market, promoting healthy lifestyles and sustainable development in collaboration with local partners [2][10]. Group 1: Events and Initiatives - At the 8th China International Import Expo, Zespri launched the "Sunshine Nutrition: Healthy Growth Plan" and summarized the "Know Food, Wise Education" children's nutrition education project for 2025, focusing on next-generation dietary science [1][4]. - Zespri donated 10,000 Sunshine Gold kiwis to the Shanghai Children's Foundation to support the initial phase of the project at the Fudan University Children's Hospital, aligning with the national "Healthy China" strategy [4][6]. Group 2: Educational Programs - The "Know Food, Wise Education" project has reached nearly 2,000 schools and 300 communities across 35 cities in China, aiming to benefit 1.5 million students and families by 2025 [14]. - The project emphasizes a scientific approach to nutrition education, integrating concepts like "nutrient density" into school curricula, and promoting interactive teaching methods [16][18]. Group 3: Nutritional Commitment - Zespri's Sunshine Gold kiwi is recognized for its high nutrient density, contributing to the brand's commitment to providing high-quality nutrition to Chinese families [20][22]. - The company actively responds to public health challenges such as "hidden hunger" and obesity by promoting scientific nutrition knowledge and healthy lifestyles through various educational initiatives [22].

Core Insights - The eighth China International Import Expo (CIIE) has commenced, with Zespri representing New Zealand for the eighth consecutive year, emphasizing its commitment to the Chinese market [1][2]. Company Performance - Zespri has experienced significant growth in China, with sales increasing by 20 million standard retail boxes over the past eight years, and revenue doubling [5]. - In 2024, Zespri's sales in China are projected to exceed NZD 1.1 billion, with a volume of 1.5 billion kiwifruits, equating to one fruit per Chinese consumer [5]. - For the current year, Zespri anticipates sales of 43.8 million standard retail boxes in China, with the "Gem Red Kiwifruit" accounting for 1.1 million boxes, representing 40% of global sales [5]. Strategic Initiatives - Zespri has signed a memorandum with major Chinese importers and retailers to double its sales over the next decade, expanding from 60 to 120 cities and adding 100,000 premium stores [7]. - The company aims to ensure a stable supply of kiwifruits year-round through scientific management and advanced cold chain technology [7]. Sustainability Efforts - Zespri emphasizes sustainability, launching a carbon-neutral exhibition at the CIIE and promoting healthy living through initiatives like exchanging WeChat steps for gifts [9]. - The company is committed to integrating sustainability into every aspect of its operations, from seed to fruit, and aims to contribute to the "Healthy China 2030" goal through educational programs [9][10]. Long-term Vision - Zespri's long-term vision is to become the world's healthiest fruit brand by 2035, focusing on mutual growth and collaboration with China [10]. - The company recognizes the opportunities presented by the strong economic ties between New Zealand and China, leveraging platforms like the CIIE for growth [10].

Group 1 - The 2025 Asia International Fruit and Vegetable Exhibition was held from September 3 to 5 at the AsiaWorld-Expo in Hong Kong, marking it as the largest international trade event for fruits and vegetables in Asia [1] - XINRONGMAO Group showcased its innovative booth "Flower and Fruit Universe," featuring strategic brands like Jiawo Fruits and global partners such as Zespri Kiwifruit and Leqi Apples, attracting numerous leading fruit growers and brand partners for discussions and cooperation [3] - On the first day of the exhibition, XINRONGMAO Group signed an exclusive authorization agreement with New Zealand's VentureFruit for the Tutti apple variety, which is the world's first heat-resistant apple variety, for cultivation, sales, and distribution in China [3] Group 2 - A global partner appreciation dinner was hosted by XINRONGMAO Group on the evening of September 4, creating an immersive experience that conveyed a vision of shared fresh fruit and harmonious coexistence [5] - Zhang Jian, Chairman and CEO of XINRONGMAO Group, emphasized the need for enhanced communication, cooperation, and collaboration among partners to build an efficient value chain and address global market fluctuations, aiming for long-term sustainable development [5]

截至7月份，本来生活在北京、上海、广州、深圳等全国近三十个城市落地"佳沛进企业"品鉴活动，打 造适配职工运动会、办公室下午茶、会议茶歇、生日会等多种场景的尝鲜方案，为五百多家企业的员工 带去高营养素密度、低GI的佳沛奇异果，掀起企业健康消费热潮。 7月份至8月份，本来生活在全国范围举办"企业支持农业"主题活动，佳沛作为重点合作伙伴积极参与， 分享全球领先的"佳沛模式"，为关心支持中国农业发展的组织机构提供国际先进的理念与经验。 本来生活集团副总裁兼P2C事业部总经理钱祯澍表示，本来生活持续构建差异化企业服务生态，致力于 成为链接全球优质生鲜食品与中国企业消费的核心枢纽，随着渠道能力与价值的成长、延伸，将更加精 细化、特色化赋能佳沛在中国市场的拓展。 本报讯 （记者梁傲男）作为佳沛（Zespri）在中国市场连续合作八年的重点直供伙伴，北京本来工坊科 技有限公司（以下简称"本来生活"）近日获授"佳沛企业团购金牌服务商"称号，这是佳沛品牌对双方在 企业消费场景下价值共创的充分认可。 近年来，双方合作持续深入。佳沛连续两年为本来生活买手、大客户团队量身打造的新西兰原产地溯源 之旅。5月份，本来生活联合佳沛打造了新西兰 ...

Core Viewpoint - The collaboration between Meituan's drone delivery service and Zespri, a leading kiwi brand, aims to address the nutritional needs of consumers while providing efficient delivery services, thereby combating the issue of "nutritional emptiness" among urban workers [1][6]. Group 1: Collaboration Details - Meituan's drone service has launched its first brand advertising collaboration with Zespri, integrating high-efficiency delivery with the provision of nutritious kiwis [1][2]. - The partnership allows users to receive Zespri kiwis alongside their food orders, enhancing the overall consumer experience by combining "food" and "nutrition" [1][2]. Group 2: Market Insights - Zespri holds approximately 30% of the global kiwi market, selling nearly 100 million boxes annually, with China being its largest market [2]. - The kiwis are recognized for their high nutrient density, providing essential vitamins and dietary fiber, which aligns with the growing health consciousness among consumers [2][3]. Group 3: Target Audience and Trends - The collaboration targets young professionals who prioritize health and nutrition, particularly in high-frequency office locations [4]. - The 2024 China Youth Consumption Trend Report indicates a rising interest in health-focused products among the younger demographic, making this partnership timely and relevant [4]. Group 4: Operational Expansion - Since its launch in 2017, Meituan's drone delivery service has expanded to 55 routes across multiple cities, completing over 520,000 orders and offering more than 90,000 product choices [4]. - The service has established regular operations in various urban settings, including CBDs, parks, and tourist attractions, enhancing consumer convenience [5]. Group 5: Marketing and Brand Exposure - The collaboration enhances Zespri's brand visibility and market competitiveness by leveraging Meituan's logistics network to reach target consumers effectively [6]. - The initiative promotes a health-conscious lifestyle by advocating for "nutritional quick delivery," addressing the nutritional gaps in consumers' diets [6][7]. Group 6: Innovative Business Model - The partnership exemplifies a new model of "instant retail + brand collaboration," showcasing the innovative capabilities in the fields of high-tech lifestyle services and health consumption trends [7]. - This collaboration serves as a demonstration of how urban logistics and brand marketing can be integrated for mutual benefit [7].

Group 1 - The seventh Double Product Online Shopping Festival in Shenzhen achieved an online retail sales of 69.63 billion yuan, a year-on-year increase of 14.5% during the event period from April 28 to May 12, 2025 [1] - The festival focused on five main themes, including quality e-commerce, foreign trade products, innovative scenarios, global sourcing, and digital commerce, featuring over 20 leading companies and e-commerce platforms [1] - Various promotional strategies such as government subsidies, platform discounts, and brand concessions were implemented to stimulate consumer spending [1] Group 2 - Home appliance consumption saw a significant increase, with Gree's "Old for New" campaign leading to over 5,000 core model sales, and JD's green initiative boosting 3C appliance sales by 50% year-on-year [1] - Foreign trade products linked to global markets experienced growth, with sales of staple food products increasing by over 10% and self-owned brand sales rising by over 40% [1] - Innovative scenarios reshaped the consumer ecosystem, with smart home product sales increasing by 80% and foot traffic in shopping malls rising by 35% due to interactive AI shows [2] Group 3 - The "Digital Commerce Promotes Industry" initiative supported industrial transformation, with sales of digital accessories and smart hardware increasing by 40% through live-streaming training [2] - Special live-streaming events promoted local agricultural products, achieving over 100,000 online orders and contributing to rural revitalization [2]