Core Insights - The annual global ecosystem conference of Zespri was held in Shanghai, coinciding with the 8th China International Import Expo, focusing on the theme "Gathering Strength for a Bright Future Together" [1][2] - Zespri aims to double its sales in China by the 2033/34 season, expanding from 60 to 120 cities and achieving 100% growth in both volume and sales revenue [2][3] Group 1: Company Goals and Strategies - Zespri's CEO, Jason Te Brake, emphasized the transformation of the "doubling sales" vision into a quantifiable and trackable common goal with global partners [2] - The New Zealand government supports Zespri's doubling goal, aligning it with their "Export Value Doubling" trade strategy, prioritizing quarantine access, supply chain carbon neutrality, and brand protection [3] Group 2: Market Performance and Growth - Zespri's China President, Jiang Shijie, highlighted the transition from agency imports to self-operated imports, with sales increasing from 18.3 million standard retail boxes in the 2015/16 season to a projected 43.8 million boxes this year [8][11] - The self-operated model allows Zespri to respond quickly to consumer demands, expanding its market coverage and product variety, including the popular "Gem Red Kiwi" which accounts for 40% of global sales [11] Group 3: Collaborative Efforts and Future Plans - Zespri signed a five-year cooperation memorandum with partners to enhance market sales and channel development, aiming for long-term growth in the Chinese market [12][21] - The company plans to continue investing in China, focusing on quality, resilient supply chains, and low-carbon initiatives to support the health and well-being of Chinese consumers [21]

Core Insights - The eighth China International Import Expo (CIIE) has commenced, with Zespri representing New Zealand for the eighth consecutive year, emphasizing its commitment to the Chinese market [1][2]. Company Performance - Zespri has experienced significant growth in China, with sales increasing by 20 million standard retail boxes over the past eight years, and revenue doubling [5]. - In 2024, Zespri's sales in China are projected to exceed NZD 1.1 billion, with a volume of 1.5 billion kiwifruits, equating to one fruit per Chinese consumer [5]. - For the current year, Zespri anticipates sales of 43.8 million standard retail boxes in China, with the "Gem Red Kiwifruit" accounting for 1.1 million boxes, representing 40% of global sales [5]. Strategic Initiatives - Zespri has signed a memorandum with major Chinese importers and retailers to double its sales over the next decade, expanding from 60 to 120 cities and adding 100,000 premium stores [7]. - The company aims to ensure a stable supply of kiwifruits year-round through scientific management and advanced cold chain technology [7]. Sustainability Efforts - Zespri emphasizes sustainability, launching a carbon-neutral exhibition at the CIIE and promoting healthy living through initiatives like exchanging WeChat steps for gifts [9]. - The company is committed to integrating sustainability into every aspect of its operations, from seed to fruit, and aims to contribute to the "Healthy China 2030" goal through educational programs [9][10]. Long-term Vision - Zespri's long-term vision is to become the world's healthiest fruit brand by 2035, focusing on mutual growth and collaboration with China [10]. - The company recognizes the opportunities presented by the strong economic ties between New Zealand and China, leveraging platforms like the CIIE for growth [10].

Core Insights - Zespri's new red kiwi, named "Gem Red," is being sold at Hema, with a goal to achieve 20%-30% of sales compared to the gold kiwi in the next three to five years [1] - The price of Zespri kiwis has decreased by 50% since entering the Chinese market, leading to a 70% increase in sales over the past eight years [1][2] - China has become Zespri's largest single market globally, with plans for 22 dedicated ships carrying approximately 1.5 million boxes of kiwis each year [2] Pricing and Sales Growth - The current price of Zespri's "Gem Red" kiwi is competitive at 25.9 yuan for a pack of six, compared to 22.9 yuan for domestic red kiwis [2] - Zespri's gold kiwi price has dropped from a peak of 30 yuan to between 5-11 yuan per piece, reflecting a trend of more affordable pricing [2] - Zespri's sales at Hema have seen an average annual growth of nearly 20%, with a significant order of 400 million yuan planned for 2025 [2] Market Dynamics and Consumer Trends - The Chinese fruit market is valued between 10 trillion to 12 trillion yuan, with 20%-25% being high-quality fruits, which have seen growth rates surpassing the overall market [3] - There is a growing consumer demand for high-quality fruits, with Zespri expanding its product range to include different varieties like "Gem Red" to cater to health-conscious consumers [3][4] - The trend towards low-GI foods is influencing consumer preferences, with Zespri's "Gem Red" kiwi being marketed as part of a low-GI product line [5]