随着第八届中国国际进口博览会盛大开幕，新西兰佳沛一年一度的全球生态圈年会也圆满召开。11月6日，佳沛中国在沪举办主题为"聚力开远景 携手创明 天"的2025全球生态圈发展年会。佳沛国际集团全球首席执行官杰森·特布雷克Jason Te Brake，新西兰驻华大使Jonathan Austin、新西兰初级产业部首席转型 官Jenny Cameron，佳沛全球首席营销官黄国慧Kok Hwee Ng、佳沛全球可持续发展官Carolyn Mortland、佳沛大中华区总裁蒋时杰与全球销售领导团队，与 佳沛全球生态圈百余名核心伙伴齐聚现场，共商"十年翻番"新路径。 锚定新航程，把"翻番蓝图"成为共同目标 杰森·特布雷克在开场致辞中表示："今年年会的主题是'聚力开远景 携手创明天'，我们与全球生态圈的合作伙伴把'十年销售额翻番'从愿景变成可量化、可 追踪的共同目标。"他透露，到2033/2034产季，佳沛中国销售城市将从目前的60个增至120个，销量与销售额均将在2023/2034产季基础上实现100%增 长，"让每一颗Zespri奇异果都成为中新贸易共赢的甜蜜纽带"。 新西兰初级产业部首席转型官Jenny Cameron ...

Core Insights - The eighth China International Import Expo (CIIE) has commenced, with Zespri representing New Zealand for the eighth consecutive year, emphasizing its commitment to the Chinese market [1][2]. Company Performance - Zespri has experienced significant growth in China, with sales increasing by 20 million standard retail boxes over the past eight years, and revenue doubling [5]. - In 2024, Zespri's sales in China are projected to exceed NZD 1.1 billion, with a volume of 1.5 billion kiwifruits, equating to one fruit per Chinese consumer [5]. - For the current year, Zespri anticipates sales of 43.8 million standard retail boxes in China, with the "Gem Red Kiwifruit" accounting for 1.1 million boxes, representing 40% of global sales [5]. Strategic Initiatives - Zespri has signed a memorandum with major Chinese importers and retailers to double its sales over the next decade, expanding from 60 to 120 cities and adding 100,000 premium stores [7]. - The company aims to ensure a stable supply of kiwifruits year-round through scientific management and advanced cold chain technology [7]. Sustainability Efforts - Zespri emphasizes sustainability, launching a carbon-neutral exhibition at the CIIE and promoting healthy living through initiatives like exchanging WeChat steps for gifts [9]. - The company is committed to integrating sustainability into every aspect of its operations, from seed to fruit, and aims to contribute to the "Healthy China 2030" goal through educational programs [9][10]. Long-term Vision - Zespri's long-term vision is to become the world's healthiest fruit brand by 2035, focusing on mutual growth and collaboration with China [10]. - The company recognizes the opportunities presented by the strong economic ties between New Zealand and China, leveraging platforms like the CIIE for growth [10].