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华发股份在珠海销售额已突破100亿!
Cai Fu Zai Xian· 2025-05-20 07:55
Core Insights - Huafa Co., Ltd. achieved an annual sales milestone of over 10 billion yuan in Zhuhai, becoming the first real estate company in the Guangdong-Hong Kong-Macao Greater Bay Area to reach this figure in a single city [1][5] - The company's success is attributed to a comprehensive recovery in the Zhuhai real estate market and its strong market presence, with a market share increase from 45% at the end of 2024 to 61% in Q1 2025 [1][3] Sales Performance - Huafa's sales in Zhuhai are driven by multiple projects rather than a single standout, with nine major projects leading the sales [2] - Key projects include Huafa's Hengqin project, which sold 2 billion yuan in Q1, and Huafa Bay Xiyi, which achieved sales of approximately 1.86 billion yuan [2][3] - The company recorded significant sales across various segments, including luxury and affordable housing, demonstrating its ability to cater to diverse market needs [3][4] Market Dynamics - The Zhuhai real estate market saw a 30.64% year-on-year increase in transaction volume in Q1 2025, driven by improved demand from both local and Hong Kong-Macao buyers [1][3] - Policy changes, such as reduced down payment ratios and lower mortgage rates, have stimulated housing demand, positioning Zhuhai as a new investment destination for Hong Kong-Macao residents [3][4] Strategic Initiatives - Huafa has implemented a "Good House" strategy, focusing on quality and innovation in housing development, which has been well-received in the market [4][5] - The company has also introduced an "old-for-new" housing exchange service to facilitate upgrades for existing homeowners, further enhancing its market appeal [4] Long-term Vision - Huafa's achievements reflect its commitment to long-term growth and collaboration with the city of Zhuhai, aligning with the broader development goals of the Greater Bay Area [5]