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“横店”变“竖店” “出海”又“出彩” 浙江东阳横店:从影视拍摄基地到文化创新高地
Ren Min Ri Bao· 2025-10-31 22:04
9月27日至11月16日,当2025横店影视节的聚光灯点亮浙中大地,位于浙江省金华市东阳市的横店镇吸 引了全球目光。从1996年为电影《鸦片战争》搭建首个实景基地起步,近30年间,这座因影视而生的小 镇陆续建成50余个大型实景拍摄基地、130余座专业摄影棚,吸引12.6万名影视从业人员在此逐梦,诞 生了丰富多彩的影视作品。如今,横店正以"竖屏"变革破局,以科技赋能提质,以文化出海拓界,完成 从我国影视拍摄基地到全球文化创新高地的蝶变。 从"横屏"到"竖屏",场景创新与版权保护的双向赋能 横店的转型,始于对市场需求的敏锐捕捉——当微短剧成为影视产业新风口,横店的场景正从古装剧 的"亭台楼阁"延伸到现代微短剧的"日常烟火",开启从"横屏"到"竖屏"的适配升级。 多元业态打开出海新通道。为打破微短剧出海的语言与文化壁垒,横店国际短剧联盟组建涵盖英语、俄 语等12个语种的翻译团队,建立万名外籍演员资源库,开发的AI数字化管理系统可实现剧本翻译、版 权交易全流程线上化。今年推出的"十国市场、百城振兴、千人共创"计划,已推动50余部微短剧登陆海 外主流市场。 长篇剧集同样在海外市场表现亮眼:《墨雨云间》凭借细腻的东方美学 ...
“科技+影视”加速融合 多家企业披露相关业务进展
Zheng Quan Ri Bao· 2025-07-07 16:46
Group 1 - The integration of technology and film is recognized as a significant area for cultural dissemination and economic growth, with recent policies in Chongqing and Beijing aimed at fostering high-quality development in the tech film industry [1][2] - Chongqing's new policies focus on nurturing film market entities, encouraging production, supporting talent development, and ensuring seamless policy integration [1] - Beijing's action plan anticipates breakthroughs in innovative technologies and aims to upgrade cultural infrastructure by 2027, promoting over 100 new technology applications [1] Group 2 - Under supportive policies, there is a growing market interest in "technology + film" and "artificial intelligence + film," with companies actively disclosing advancements in related businesses [2] - Shanghai Film Co. and the Songjiang District government launched the "Shanghai Tech Film AI Creation Ecological Center," showcasing lightweight virtual production solutions [2] - Bona Film Group is focusing on the application of virtual reality in film production, aiming to enhance viewer experience through immersive content [2] Group 3 - Companies are advised to establish a collaborative mechanism between technology and artistic creation, utilizing modular technology tools for filmmakers [3] - Collaboration with universities and research institutions is encouraged to develop key technologies like real-time rendering and intelligent editing, with a focus on standardizing these innovations in film production [3] - Emphasis is placed on balancing technology ethics and artistic expression, particularly in the use of AI technologies, to maintain the authenticity of artistic works [3]
科技影视产业迎政策利好 多家企业披露业务探索进展
Zheng Quan Ri Bao Wang· 2025-07-07 12:13
Group 1 - The core viewpoint of the articles highlights the increasing support from both national and local governments for the cultural and technological film and television industry, aiming to foster high-quality development and innovation [1][2] - The Chongqing government has introduced several incentive policies to nurture the film and television market, encouraging enterprises to produce and create high-quality content while focusing on talent development and seamless policy integration [1] - The State Council has committed to continuing financial support for cultural industry development until the end of 2027, promoting major cultural projects and enhancing the quality of the cultural industry [2] Group 2 - The integration of new technologies, such as artificial intelligence, into the film industry is gaining traction, with companies actively disclosing business progress and expanding their presence in the "technology + film" and "AI + film" sectors [3] - Shanghai Film Co., Ltd. has launched an AI creation ecosystem center, showcasing innovative solutions for lightweight virtual production during the Shanghai International Film Festival [3] - Bona Film Group has expressed its focus on virtual reality technology in film content production, aiming to enhance audience immersion through the development of VR film projects [3] Group 3 - Companies are encouraged to establish a collaborative mechanism between technology and artistic creation, utilizing cross-disciplinary research teams to provide creators with modular technology tools [4] - The establishment of film technology laboratories in collaboration with universities and research institutions is recommended to focus on breakthroughs in key technologies like real-time rendering and intelligent editing [4] - Emphasis is placed on balancing technological ethics with artistic expression, advocating for industry self-regulation to prevent the misuse of technologies like AI face-swapping and deepfakes [4]