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“横店”变“竖店” “出海”又“出彩” 浙江东阳横店:从影视拍摄基地到文化创新高地
Ren Min Ri Bao· 2025-10-31 22:04
Core Insights - The article highlights the transformation of Hengdian from a local film shooting base to a global cultural innovation hub, driven by technological advancements and market demand for new content formats [1][5]. Group 1: Industry Transformation - Hengdian has evolved its filming scenes from traditional horizontal formats to modern vertical formats to cater to the rising popularity of micro-short dramas [2]. - The region has established nearly 1,000 dedicated micro-short drama shooting locations and hosted over 2,700 vertical drama crews by the third quarter of 2025 [2]. Group 2: Technological Integration - Hengdian has implemented advanced technologies, such as underwater filming facilities and virtual shooting techniques, significantly enhancing filming efficiency and safety [3][4]. - The introduction of a "film culture industry brain" and applications like "cloud scouting" has improved location scouting efficiency by allowing crews to preview over 60% of scenes remotely [3]. Group 3: Global Expansion - The "local production + global distribution" model has reduced filming costs for micro-short dramas by 60% compared to overseas shooting [5]. - The establishment of a translation team and an AI digital management system has facilitated the international distribution of content, with over 50 micro-short dramas reaching mainstream markets abroad [5]. Group 4: Cultural Resonance - Long-form series like "Mo Yu Yun Jian" and "Qing Yu Nian 2" have successfully penetrated international markets, with significant viewership on platforms like TikTok and Disney+ [6]. - Hengdian's approach integrates IP linkage across gaming and film, creating a comprehensive ecosystem that promotes cultural exchange and understanding of traditional Chinese culture [6].