Core Insights - The article highlights the rapid growth of the E-bike market, projecting a global market size of $35 billion in 2024, expected to reach $62.25 billion by 2030, with China playing a significant role in this expansion due to its supply chain advantages and cost-effectiveness [1]. Company Development - Engwe, a brand under Shenzhen Dayu Sports Technology, has emerged as a leading player in the E-bike sector, ranking first in the outdoor sports category of the "2025 Mid-Year China Cross-Border E-Commerce Brand Influence List" [1]. - The company has achieved a 70.4% year-on-year sales growth in the first four months of this year, serving over 2 million users across more than 60 countries [1]. Founding Team and Key Milestones - Engwe's core founding team includes Xiong Hao and other members with diverse backgrounds, initially focusing on domestic e-commerce and ODM models for brands like Yadi and Green Source [4]. - A pivotal moment occurred in 2021 when the company shifted its focus to foreign trade, launching a high-cost performance model priced at €999 [4]. - Engwe's flagship product, the X26, raised $1.25 million on a crowdfunding platform in 2022, becoming the ninth largest global crowdfunding item [4]. Market Strategy and Sales Channels - Engwe has fully transitioned to an export-focused model, with approximately 70% of sales in Europe, particularly in Italy, Germany, and France, and 25% in the U.S. [7]. - The company has opted for a self-operated and franchise model for 60%-65% of its sales, avoiding reliance on third-party platforms to maintain profit margins and brand integrity [7][8]. Product Differentiation and Market Position - Engwe's core product features a lightweight design with a carbon fiber frame, smart functions, and compliance with European regulations, distinguishing it from domestic offerings [10]. - The E-bike industry is characterized by a fragmented competitive landscape, with the top 10 brands holding less than 20% market share, indicating significant opportunities for growth, especially for Chinese brands [11]. Future Goals and Funding Needs - Engwe aims to transition from a "brand + product" model to a "technology-driven" approach over the next three years, focusing on R&D in battery optimization and smart controls [13]. - The company's funding needs are primarily for inventory costs, R&D, and logistics, with a preference for self-funding and bank financing to maintain independence [13].

21世纪经济报道记者 曹媛 深圳报道 当中国新能源车在全球市场掀起"弯道超车"热潮时，另一种绿色出行工具也在欧美市场悄然走红。它叫 E-bike，即电动助力自行车。 大数跨境数据显示，全球E-bike市场规模2024年为350亿美元，预计到2030年将达到622.5亿美元， 在这场全球绿色出行革命中，中国作为自行车和电单车生产大国，凭借供应链优势和高性价比，成为E- bike出海的重要力量。 其中，深圳大鱼运动科技旗下品牌Engwe（英格威）在《2025上半年中国跨境电商品牌影响力榜》户外 运动品类中位列第一。截至目前，Engwe品牌的产品已覆盖60余国，累计服务用户超200万人，今年前 四个月销售额同比增长70.4%，是国产电动自行车出海的代表性案例。 近期，21世纪经济报道对话英格威创始人之一彭睿，拆解其从国内代工厂到全球品牌的进阶之路，及背 后的战略思考。 21世纪：目前英格威产品在国内外的销售占比如何？海外市场主要覆盖哪些区域，渠道布局有何特点？ 从代驾赛道到全球品牌 21世纪：能否介绍英格威的创始团队背景及发展历程中的关键节点？ 彭睿：英格威的核心创始人是熊昊，我和其他核心成员则在不同阶段加入，各自 ...