Group 1 - Xiaomi's CEO Lei Jun announced the official launch of the Xiaomi 17 series on September 25, featuring three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max [1][12] - The Xiaomi 17 is described as "the strongest standard flagship in Xiaomi's history," while the Xiaomi 17 Pro is termed "the most exquisite small-sized technology imaging flagship," and the Xiaomi 17 Pro Max is labeled "the strongest technology imaging flagship in Xiaomi's history" [1] - All models will be equipped with the new Xiaomi Surge OS 3, indicating a generational upgrade in product capabilities [1] Group 2 - On the same day, Lei Jun revealed that the sixth annual speech would be held during the launch event, themed "Change," where stories about the Xiaomi Ring chip and Xiaomi's automotive ventures will be shared [4] - Xiaomi's brand general manager Lu Weibing addressed 17 key topics regarding the Xiaomi 17 series in a live broadcast, clarifying that the renaming from Xiaomi 16 to Xiaomi 17 was not an attempt to ride on Apple's coattails, but rather a significant product evolution [6] - Lu Weibing expressed respect for Apple, acknowledging that while Xiaomi has areas of improvement, it has also surpassed Apple in certain aspects, marking the Xiaomi 17 as a new starting point for direct competition with Apple [8]

Core Insights - Xiaomi's CEO Lei Jun announced the 6th annual speech scheduled for September 25, focusing on the theme of "Change" and discussing the Xiaomi玄戒 chip and the story behind Xiaomi's automotive ventures [1] - The Xiaomi 17 series smartphones are expected to be officially launched during this event, following the company's tradition of releasing new products after the keynote speech [1] Product Details - The Xiaomi 17 series includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all featuring the latest Snapdragon 8 Gen 2 mobile platform [3] - Xiaomi 17 is described as the strongest standard flagship with comprehensive upgrades without a price increase, while Xiaomi 17 Pro is a compact technology imaging flagship, and Xiaomi 17 Pro Max enhances imaging capabilities as a peak technology imaging flagship [3] - The design of the Xiaomi 17 series is inspired by the classic design of Xiaomi 11 Ultra, featuring a large camera matrix on the back and an upgraded small rear screen that extends across the entire camera matrix, similar to the external screen design of Xiaomi MIX Flip [5]