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雷军报喜:史上最强年报,小米空调出货超680万,未来挑战格力?
Sou Hu Cai Jing· 2025-03-25 09:30
Group 1 - The core viewpoint of the news is that Xiaomi has reported its strongest annual results in history, with significant revenue and profit growth, and is making strides in various sectors, particularly in air conditioning and electric vehicles [1][2][5]. - In 2024, Xiaomi's total revenue reached 365.9 billion yuan, a 35% increase year-on-year, and adjusted net profit was 27.2 billion yuan, up 41.3% [1]. - Xiaomi's research and development investment for 2024 was 24.1 billion yuan, reflecting a year-on-year growth of 25.9% [1]. Group 2 - Xiaomi's air conditioning unit shipments exceeded 6.8 million in 2024, marking a 50% year-on-year increase, securing the third position in the domestic market [5][11]. - The company has ambitious plans for its electric vehicle segment, with the Xiaomi SU7 delivering 136,854 units in the year and a target of 350,000 units for 2025 [2]. - A new smart appliance factory in Wuhan is set to begin construction in November 2024, which will enhance Xiaomi's production capabilities, particularly for air conditioning products [6]. Group 3 - Xiaomi's air conditioning products are positioned to compete directly with established brands like Gree and Midea, with potential for future growth and market share expansion [5][11]. - The competitive landscape in the air conditioning market is intensifying, with Xiaomi and Gree expected to become direct competitors in the near future [9][11]. - Gree's recent marketing strategies, including the launch of the "Dong Mingzhu Health Home" initiative, indicate a response to Xiaomi's growing presence in the air conditioning sector [9].