Core Insights - The opening of iQIYI Paradise in Yangzhou marks a shift from digital storytelling to immersive physical experiences, allowing audiences to engage deeply with familiar IPs like "Tang Dynasty Strange Stories" and "The King's Avatar" [1] - This transition aligns with consumer demand for emotional connection and immersive experiences, reflecting national policies aimed at fostering new growth points in service consumption [1] Group 1 - The essence of the park economy is emotional engagement, moving beyond mere "IP collection" to create lasting connections with visitors through immersive narratives and interactive experiences [2] - Technologies such as VR, AR, and XR should enhance storytelling rather than overshadow it, ensuring that the emotional connection with characters is prioritized [2] - Human interaction remains crucial for creating immersive experiences, with trained NPCs and emotional design playing a key role in enhancing visitor engagement and repeat visits [2] Group 2 - iQIYI Paradise differentiates itself from traditional theme parks by focusing on "light assets and heavy content," allowing for rapid iteration and adaptation [3] - The operational strategy should incorporate online and offline collaboration, enabling a seamless transition from digital content to physical experiences [3] - The true appeal of film-themed parks lies in genuine empathy and deep immersion, transforming intangible emotions into drivers of consumer upgrades [3]