Core Viewpoint - The Chinese government is focusing on expanding service consumption through various policy measures, aiming to enhance service supply capabilities and stimulate new growth in service consumption [1][3]. Group 1: Current Trends in Service Consumption - Service consumption is increasingly significant, with a shift towards a balanced focus on both goods and services. From 2020 to 2024, the average annual growth rate of residents' service consumption expenditure is projected to be 9.6% [1]. - From January to July this year, service retail sales increased by 5.2% year-on-year, indicating a rising proportion of service consumption [1]. - Key characteristics of service consumption development include continuous expansion, structural upgrades in demand for cultural, entertainment, tourism, sports, and education services, diversification of consumption scenarios, and an increase in demand for high-quality, personalized services [1][2]. Group 2: Strategies for Cultivating New Growth Points - Five strategies are proposed to cultivate new growth points in service consumption: expanding cultural and entertainment consumption, developing unique tourism experiences, enhancing sports consumption, promoting digital consumption, and tapping into lower-tier markets [2]. - There is a need for supply-side optimization, including institutional innovation to lower market entry barriers, enhancing technological empowerment for digital transformation, and building strong service brands [2][3]. Group 3: Policy Recommendations - A comprehensive policy framework is suggested to support service consumption across various sectors such as home services, cultural tourism, digital services, health, and sports [3]. - To boost demand, it is recommended to increase urban and rural residents' income, optimize personal income tax systems, and implement measures like service consumption vouchers or subsidies [3].

Core Viewpoint - The National Development and Reform Commission (NDRC) emphasizes the importance of consumption as a fundamental demand, reflecting the people's aspiration for a better life, and outlines measures to boost consumption in the second half of the year [3][4]. Group 1: Consumption Trends in the First Half of the Year - Consumption growth accelerated, with total retail sales of consumer goods increasing by 5% in the first half of the year, up 0.4 percentage points from the first quarter and 1.3 percentage points from the same period last year [3][4]. - Final consumption contributed 52% to economic growth, with a contribution rate of 52.3% in the second quarter, an increase of 0.6 percentage points from the first quarter and 4.4 percentage points from the previous year [3][4]. - There was an increase in key product consumption, with over 1.7 trillion yuan in sales driven by trade-in programs, and significant growth in retail sales of home appliances and communication equipment, at 30.7% and 24.1% respectively, alongside a 40.3% increase in new energy vehicle sales [3][4]. Group 2: Policy and Environment for Consumption - Various departments have implemented significant policies and organized diverse promotional activities to boost consumption, with local governments hosting sports and cultural events to enhance consumer engagement [4][5]. - The NDRC is focused on improving the consumption environment by addressing issues highlighted in consumer protection events and enhancing food safety and quality supervision [4]. Group 3: Future Strategies for Consumption Growth - The NDRC plans to enhance consumer capacity by promoting stable employment and income growth, addressing urgent public concerns [4]. - There is an emphasis on cultivating new growth points in service consumption, particularly in cultural tourism, sports events, and essential services like healthcare and childcare [5]. - Continuous optimization of consumption supply is prioritized, including the promotion of domestic products and the development of AI-driven consumption, alongside improvements in infrastructure such as charging stations and logistics [5].