相关上市企业：携程集团-S（09961）、阿里巴巴-W（09988）、华侨城Ａ（000069）、曲江文旅 （600706）、宋城演艺（300144）、桂林旅游（000978）等。 相关企业：北京世纪明德教育科技股份有限公司、长沙明珠国际旅游股份有限公司、北京中凯国际研学 旅行股份有限公司、北京青青部落教育科技有限公司、上海德智体美教育科技股份有限公司、北京执惠 旅游文化传播有限公司、北京美之旅国际旅行社有限公司、新东方教育科技集团有限公司等。 关键词：研学旅行行业产业链、研学旅行行业市场规模、研学旅行行业竞争格局、研学旅行行业发展趋 势 一、研学旅行行业相关概述 研学旅行是指通过旅游的方式进行研究和学习。通过老师带领学生集体旅游、同吃同住，走出校园、走 出课堂的方式进行学习，将学与游相结合，加深学习印象，目标是让学生在旅途中接触社会和自然，学 习课本外的知识，提高社会素养。研学旅行将学与游相结合，在旅行中学习，体验不同的学习生活，是 旅游业的一种创新，也是教育方式的创新。研学旅行产品按照资源类型分为知识科普型、自然观赏型、 体验考察型、励志拓展型、文化康乐型。 内容概要：近年来，我国研发旅行行业市场规模总体呈 ...

Core Viewpoint - The trend of "traveling with textbooks" is gaining popularity among middle and primary school students, allowing them to experience learning in real historical and cultural contexts, making education more engaging and vivid [1][2]. Group 1: Educational Experience - Students are encouraged to explore locations mentioned in their textbooks, such as the Yueyang Tower, enhancing their understanding of literature through real-life experiences [2][4]. - The "Five Dynasties Tower View" at Yueyang Tower showcases models from different historical periods, attracting many visitors and emphasizing the cultural heritage of Yueyang [4][6]. Group 2: Engagement and Participation - A program allowing students to recite "Yueyang Tower Record" for free admission has seen an 80% completion rate, integrating traditional literature with modern technology [6][8]. - Approximately 300,000 students visit Yueyang Tower annually for educational activities, primarily during spring and autumn, with measures in place to manage visitor flow [8]. Group 3: Cultural and Ecological Awareness - The Dongting Lake Museum serves as an educational hub, receiving over 10,000 students for research activities, highlighting the importance of local ecology and culture [10][20]. - Students engage in hands-on activities, such as plant dyeing, to deepen their understanding of the natural environment and promote conservation efforts [14][18]. Group 4: Innovative Learning Approaches - The museum employs immersive experiences, such as a digital art theater, to create interactive learning environments that blend ecology and culture [18][20]. - The use of VR technology allows students to explore the ecological diversity of Dongting Lake, enhancing their learning experience [12][14].