Core Viewpoint - The company reported a revenue of 2.07 billion yuan for the first half of 2025, representing a year-on-year increase of 16.2%, and a net profit attributable to shareholders of 171 million yuan, up 26.2% year-on-year [1]. Revenue Performance - In Q2 2025, the company achieved a revenue of 1.024 billion yuan, reflecting an 18.4% year-on-year growth, with a net profit of 82 million yuan, marking a significant increase of 40.8% year-on-year [2]. Product Segment Analysis - The company experienced structural growth across its product lines: - Frozen baked goods generated 1.125 billion yuan in revenue, with a stable growth of 6.1% year-on-year [3]. - Cream products saw revenue of 558 million yuan, up 28.7% year-on-year, driven by strong performance in UHT cream products and new product testing [3]. - Sauces generated 142 million yuan, reflecting a 36.5% year-on-year increase due to higher orders from core restaurant clients [3]. - Other baking ingredients achieved 151 million yuan in revenue, with a remarkable growth of 63.8% year-on-year [3]. - Fruit products contributed 83 million yuan, up 7.7% year-on-year [3]. Channel Performance - The company optimized its channel structure, with revenue from different channels as follows: - Distribution channel revenue was 1.053 billion yuan, up 8.8% year-on-year [4]. - Direct sales revenue reached 999 million yuan, increasing by 25.5% year-on-year [4]. - Retail revenue was 70,000 yuan, showing a significant growth of 104.6% year-on-year [4]. - Other channels generated 80,000 yuan, down 20% year-on-year [4]. - The circulation channel accounted for nearly 50% of total revenue, remaining stable year-on-year, while the supermarket channel represented about 30% with close to 30% growth due to successful new product launches [4]. - Innovative channels, including dining and new retail, accounted for slightly over 20% of total revenue, with a combined growth rate of approximately 40% [4]. Profitability Analysis - The company maintained effective cost control, with gross margin and net margin at 30.4% and 8.1%, respectively, showing a year-on-year decrease of 2.25 percentage points and an increase of 0.55 percentage points [5]. - In Q2 2025, gross margin and net margin were 30.7% and 7.9%, respectively, with year-on-year changes of -1.89 percentage points and +1.25 percentage points [5]. - The company effectively managed sales, administrative, and R&D expense ratios, which decreased year-on-year [5]. Investment Outlook - The company anticipates a seasonal increase in baking demand in the second half of the year, supported by new product launches and growth in tea beverage channels, with revenue growth expected to continue [6]. - Long-term growth drivers include domestic cream product substitution, expansion in dining and new retail channels, and deep processing of dairy products [6]. - The company projects net profits attributable to shareholders for 2025-2027 to be 320 million, 360 million, and 400 million yuan, respectively, with growth rates of 20%, 12%, and 10% [6].