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5月消费增长超预期,“政策红包”后如何”治本”?
Lian He Zi Xin· 2025-06-17 08:48
Group 1: Consumption Growth and Policies - In May 2025, retail sales grew by 6.4% year-on-year, significantly exceeding the market expectation of 4.85%[1] - The government has prioritized "restoring and expanding consumption" as a key task for 2025, with over 20 specific measures introduced to stimulate consumption[1] - The "old-for-new" subsidy policy for consumer goods has been expanded, with the subsidy amount increasing from 150 billion yuan in 2024 to 300 billion yuan in 2025[2] Group 2: Impact of Subsidy Policies - The "old-for-new" policy has driven sales of five major categories of consumer goods to reach 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers by the end of May 2025[2] - Retail sales of household appliances and audio-visual equipment saw a year-on-year increase of over 30%, indicating strong demand driven by the subsidy policies[5] - The tourism sector experienced a record high during the Dragon Boat Festival, with 119 million domestic trips and total spending of 42.73 billion yuan, reflecting a 5.9% increase year-on-year[10] Group 3: Long-term Consumer Confidence Challenges - Despite short-term stimulus effects, consumer willingness remains low, with only 24.9% of residents inclined to spend more, while 61.4% prefer to save[15] - Structural issues such as housing, education, and healthcare costs continue to suppress consumer spending, necessitating deeper policy interventions[15] - To enhance long-term consumption capacity, policies must focus on stabilizing income expectations and reducing rigid expenditure pressures[19] Group 4: Future Policy Directions - The government aims to improve income distribution and social security systems to stabilize residents' income expectations and strengthen consumption capacity[23] - Enhancements to vacation policies are essential for activating long-term service consumption potential, with new regulations increasing holiday days starting January 1, 2025[20] - Coordinated policy measures are necessary to create a sustainable consumption environment, moving beyond short-term incentives to long-term structural improvements[23]