作者：龚进辉 对于近期引发热议的玫瑰空调，格力电器掌门人董明珠回应道，这是格力的一次创新尝试。 "在空调行业，还没有人将空调打造成艺术品，这是我们的起点。玫瑰空调已在部分酒店投入使用，并 因其独特设计吸引顾客前往体验，这正体现了我们创造的价值。"她强调，企业应具备利他思维，自身 发展同时，也要带动上下游产业链共同成长。 众所周知，空调一直是格力的核心业务，且保持领先优势。奥维云网数据显示，2024年格力品牌家用空 调线上零售份额为25.40%，位居行业第一。尽管如此，但由于空调市场竞争激烈，格力不可避免面临 市场份额波动，向上突破面临诸多挑战。 根据GfK中怡康数据，今年上半年中国空调市场，美的、格力、海尔三巨头零售量合计占据近七成份 额，达到68.2%，零售额份额占比为73.6%。当市场份额向头部玩家集中，预示着竞争将更为惨烈，毕 竟友商都不是好对付的主。因此，你会看到，格力零售量份额下滑1.4%，零售额份额下滑0.6%。 显然，今年4月，董明珠连任格力董事长后，稳定增长仍是首要目标，其中守住空调基本盘至关重要， 将直接决定格力未来走向。而玫瑰空调的推出，是格力在细分市场寻找增量的一次大胆探索，从京东销 量 ...

Group 1 - Gree Electric Appliances' chairman Dong Mingzhu defended the controversial rose air conditioner, emphasizing the importance of innovation despite mixed public reception [1][5] - Dong highlighted the unique features of Gree's products, claiming their refrigerators can keep fruits and vegetables fresh for up to 20 days, showcasing energy efficiency [3] - The rose air conditioner is marketed primarily for newlyweds, but sales have been disappointing, with reports indicating limited availability and low demand in stores [5] Group 2 - Consumer feedback on the rose air conditioner has been largely negative, with many expressing that its aesthetic does not appeal to younger generations, and the high price point of 20,000 to 30,000 yuan is seen as a barrier [5] - The product is perceived as a gift from parents to their daughters for weddings, rather than a popular choice among consumers for personal use [5]