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谷歌联手XREAL,AR眼镜Project Aura定档2026年
Guo Ji Jin Rong Bao· 2025-12-09 05:25
Core Insights - The smart glasses industry is entering a new phase with significant product launches from major companies like Alibaba and Li Auto, indicating a growing market interest and competition [1] - Google has announced the Project Aura, a flagship AR device designed for the Android XR platform, set to launch globally in 2026, marking a strategic move to create a unified extended reality ecosystem [3][4] Group 1: Industry Developments - Alibaba's Quark launched AI glasses integrated with Tongyi Qianwen, while Li Auto introduced its AI smart glasses, Livis, showcasing rapid advancements in the domestic tech sector [1] - Google, in collaboration with XREAL, unveiled Project Aura, which aims to redefine the interaction between AI and the real world through an open and unified XR platform [3] Group 2: Company Highlights - XREAL, a leading player in the AR market, has maintained the largest market share for AR glasses globally for four consecutive years, with a projected 38% market share in 2024 [4] - XREAL's CEO has indicated that the company is on track for dual leadership in revenue and profitability within the AR glasses sector, with a goal of achieving full profitability by 2026 [4] - The core hardware development for Project Aura has been primarily conducted by a Chinese team, highlighting the country's capabilities in optical systems and spatial computing technology [4] Group 3: Strategic Collaborations - The partnership between Google and XREAL is seen as a significant step towards establishing standards in the next generation of computing platforms, emphasizing the need for global innovation alliances [5] - XREAL's CEO noted that China's complete manufacturing chain and rapid hardware innovation position it to define future industry standards, particularly in AI and AR technologies [5]