穿越经济周期
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企业经营误区:被动应激与主动经营
Sou Hu Cai Jing· 2025-12-13 16:11
很多企业,看起来很"积极",但经营结果却越来越被动。指标在追、会议在开、动作在加速,所有人都很努力,却总觉得越来越累、越来越卷。问题往往不 在执行力,而在一个被忽略的前提:我们是否把"对外部变化的应激反应",当成了"真正的主动经营"?当组织始终认为——问题来自市场、对手、政策、客 户,内部的所有"积极行为",就会不自觉地变成一种战斗模式:抢速度、压目标、拼强度。短期看,数据可能会上来;中长期看,组织会付出三种隐性成 本:决策越来越情绪化、协同越来越靠硬压、结构性问题被一次次用努力掩盖。这正是很多企业"越努力、越难做"的根源。《第五项修炼》给经营者一个非 常重要的提醒:只有当我们承认,自己也是结果的参与者之一,才真正掌握了改变业绩的杠杆。这不是反思文化,而是经营视角的升级——从"追着问题 跑",到"调整结构,让问题不再反复出现"。真正高质量的主动,不是加码执行,而是看清:哪些机制在放大外部冲击;哪些激励在制造短期最优、长期失 效;哪些结构正在悄悄吃掉组织的效率和信任;能持续穿越周期的企业,拼的从来不是更拼命,而是更早看清系统、更快调整结构。 ...
穿越周期,大道至简|笔记侠曹德旺心法营重磅发布
Sou Hu Cai Jing· 2025-09-11 14:04
Core Insights - The article discusses the common challenges faced by entrepreneurs in today's market, including survival difficulties, transformation challenges, and growth obstacles [2][3][4]. Group 1: Survival Challenges - The market is experiencing low growth, making traditional expansion strategies ineffective. Product homogenization leads to intense price competition, significantly compressing profit margins [3]. Group 2: Transformation Challenges - The digital transformation wave poses a dilemma: not adapting could lead to failure, while missteps in transformation could be detrimental. Companies face increased global competition and uncertainty in strategic direction [4]. Group 3: Growth Challenges - Organizations often have rigid thinking, where past successes become the root of current failures. There is a lack of innovation and declining team vitality, resulting in growth stagnation [4]. Group 4: Learning from Successful Models - The article highlights the importance of continuous learning and evolution to navigate through market challenges. It emphasizes learning from successful figures like Cao Dewang, founder of Fuyao Group, who has thrived through various economic cycles [5][6]. Group 5: Cao Dewang's Business Philosophy - Cao Dewang's approach focuses on long-term strength rather than rapid expansion. His company has achieved a global market share of 34% in the automotive glass sector, with profits accounting for 55% of the industry [6]. In 2024, Fuyao's revenue is projected to be 39.25 billion yuan, with a net profit of 7.5 billion yuan [6]. Group 6: Learning Opportunities - The article promotes an event where entrepreneurs can learn directly from Cao Dewang, emphasizing the practical wisdom gained from real-world experience rather than theoretical knowledge [8][12]. The event includes factory visits and discussions with Fuyao executives, providing insights into operational excellence and governance [20][21].