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假日经济多点发力 文旅融合“热”力延伸
Xin Hua Ri Bao· 2025-10-14 20:09
Core Insights - Jinling Hotel Group capitalizes on market opportunities during the 2025 National Day and Mid-Autumn Festival holidays, focusing on innovative operations and distinctive services to enhance brand culture and achieve both economic and social benefits [1] Group 1: Enhancing Consumer Experience - Jinling Hotel Group leverages its brand influence and service advantages to create engaging holiday activities, achieving a guest satisfaction rate of 98.9% and a net score of 4.8 during the holiday period [2] - Various hotels within the group, such as Nanjing Jinling Hotel and Shanghai Jinling Zijinshan Hotel, provide personalized services and enhance family experiences, leading to significant revenue growth compared to the previous year [2] Group 2: Cultural Innovation in Consumption - The group integrates cultural elements into its operations, transforming traditional culture into attractive products, thereby enhancing competitiveness [3] - Activities like cultural classes and immersive experiences at hotels enrich guest experiences, fostering a sense of belonging and participation [3] Group 3: Interactive Marketing Strategies - Jinling Hotel Group employs digital economy advantages to create a multi-channel marketing matrix, combining online and offline strategies to maximize outreach [4] - Initiatives such as "room + attraction" packages and live streaming events significantly increase engagement and visibility, with total exposure exceeding 78,000 and interaction rates surpassing 1,000 [4]