竞争建模

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李善友教授重磅新课|为竞争建模:拆解价值网,重构创新维度
混沌学园· 2025-07-24 08:04
Core Insights - A significant statistic reveals that 63% of companies fail due to being trapped in mainstream value networks, while those choosing edge value networks have a success rate of 37% [1][5][9] - The competition among companies is not merely about products or technologies, but rather a battle between value networks [1][8] Group 1: Course Overview - The course titled "Modeling Competition: Deconstructing Value Networks and Reconstructing Innovation Dimensions" will be led by Professor Li Shanyou, focusing on a methodology developed over 10 years of research [2][30] - The course aims to provide actionable competitive modeling methodologies for decision-makers and entrepreneurs facing growth challenges [2][5] Group 2: Key Values of the Course - The course addresses the growth dilemma, emphasizing that 63% of companies fail due to their choice of value networks, rather than technological or managerial shortcomings [5][6] - It challenges the conventional understanding of competition, asserting that the real competition occurs between value networks rather than individual companies [8][9] Group 3: Value Network Competition Theory - The course will explore the concept of disruptive innovation, highlighting that disruption arises from the combination of new technologies and new markets [10][21] - It will provide insights into how companies can transition from being disrupted to actively disrupting their competitors by understanding their value network positioning [10][21] Group 4: Course Content and Methodology - The course will utilize the "One Thinking, Three Stages of Innovation" framework to help participants build competitive models and identify breakthrough points [14][15] - Participants will learn to identify key market entry points in edge markets through the lens of disruptive innovation [17][18] Group 5: Target Audience - The course is designed for various stakeholders, including corporate decision-makers, entrepreneurs, innovation managers, and those seeking cognitive upgrades [27][30] - It aims to equip participants with tools to diagnose their company's value network and develop strategies for competitive advantage [28][30]