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报告下载 | 让投资者关系升至新高度:数据制胜、“C位”出道
彭博Bloomberg· 2025-04-22 05:41
Core Insights - The role of Investor Relations (IR) teams has evolved significantly, becoming an indispensable function within companies as they increasingly participate in key strategic decision-making [1][4][6] - In the data era, companies are expected to rely more on data to drive decisions due to growing demands for transparency from stakeholders and regulatory bodies [1][6] - The advancement of information technology enables IR professionals to transform insights into actionable strategies, enhancing their influence within organizations and positioning them for potential C-suite roles [1][6][7] Historical Context - Prior to the 1970s, IR was not an independent function, with Investor Relations Officers (IROs) often coming from public relations or corporate communications backgrounds [4] - The responsibilities of IROs shifted from basic communication tasks to more finance-oriented roles, particularly during the bull market that began in 1982, highlighting the importance of IR work [4] Data-Driven Decision Making - The demand for data-driven insights has increased within corporate leadership, allowing experienced IROs to leverage data for strategic transformation and secure a place in executive discussions [6][7] - The trend towards data-centric roles and the investment in data infrastructure is expected to strengthen in the coming months and years, indicating a growing reliance on data within companies [6] Competitive Intelligence - Modern IR teams must not only track investor activities but also understand competitors and industry dynamics to enhance strategic planning and decision-making [8] - Knowledge of market conditions and competitor movements is crucial for IROs to gain trust from both management and investors, positioning them as valuable advisors [8]