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牵手美团 + 线下焕新,富森美线上线下融合破局
Zhong Jin Zai Xian· 2025-11-26 08:16
富森美家居正通过一系列扎实的合作与创新实践,为我们描绘出一幅图景。一边是携手美团这样的线上生活服务巨头,开拓数字时代的流量新阵地; 另一边则是在线下精心营造一个融合了体验、美学与生活方式的复合式生态场域。这两条路径围绕线上线下融合的核心逻辑并行不悖,共同指向一个 核心目标:全方位地满足当代消费者对"理想家"的深度需求。 线上破局:牵手美团,开启本地生活家居消费新场景 家,应该是什么样子?未来的家居零售,又将如何演变? 今年10月下旬,富森美家居与美团正式达成战略合作,这是一个具有标志性意义的动作。这意味着,首批超过200个家居品牌集体"搬"到了美团和大 众点评上,消费者像找餐厅、找电影院一样,动动手指就能发现并了解心仪的家居品牌和产品。这不仅仅是开一个线上店铺那么简单,更是富森美在 巩固其强大线下基本盘的同时,主动发力新渠道,推进线上线下融合的关键一步。 对于入驻富森美的众多品牌商户而言,这次合作带来了实实在在的赋能。美团平台拥有海量的本地流量和精准的用户画像能力,能帮助这些高客单 价、重体验的家居品牌,更高效地找到潜在客户,降低获客成本,提升转化效率。为了将这次合作的价值最大化,富森美还同步启动了"富森美家 ...
展览何以动人
Jing Ji Ri Bao· 2025-08-16 00:57
Core Insights - The article highlights the growing popularity of exhibitions in China, with a projected 1.49 billion visitors to museums in 2024 and a total of 7,046 registered museums, indicating a cultural shift towards immersive experiences in the arts and heritage sector [1][11]. Group 1: Exhibition Trends - The rise of engaging and meaningful exhibitions has transformed museums into cultural tourism hotspots, attracting visitors who are willing to travel for unique experiences [1]. - The "如是莫高" Dunhuang art exhibition in Beijing has seen significant attendance, with nearly 100,000 visitors in two months, showcasing the potential of well-curated exhibitions to draw crowds [10]. Group 2: Role of Curators - Curators are increasingly seen as key players in the cultural production process, utilizing cross-disciplinary approaches and new technologies like VR and AI to enhance visitor engagement [2][3]. - The role of curators is evolving from serving the artworks to focusing on user experience, emphasizing the importance of emotional value and audience connection in exhibition design [4][12]. Group 3: Economic Impact - The exhibition industry in China is projected to reach a total output value of 1.5 trillion yuan by 2025, reflecting a 10% year-on-year growth and a significant share of the global market [11]. - The success of exhibitions like the "无穹" Chinese Space Immersion Art Exhibition, which attracted over 100,000 visitors in major cities and generated nearly 10 million yuan in ticket sales in Hefei, underscores the economic potential of cultural events [3][11]. Group 4: Audience Engagement - Effective exhibitions are designed to transform passive viewers into active participants, enhancing the overall experience through interactive elements and educational activities [12][13]. - The integration of traditional culture with modern themes, as seen in various exhibitions, helps to attract diverse audiences and foster cultural exchange [9][10].
设计壮游.宁波站 “老外滩” 遇见 “新设计”
Sou Hu Wang· 2025-07-04 10:25
Core Insights - The event "Discovering China's Good Design" aims to showcase and promote outstanding local designers in Ningbo, emphasizing the integration of traditional culture with modern design aesthetics [2][57][59] - The initiative has successfully identified over twenty designers who have been recognized in the ANDREW MARTIN International Interior Design Awards, highlighting the rise of Chinese design on the global stage [4][5] Group 1: Event Overview - The event took place on June 26, 2025, in Ningbo, featuring strategic partners such as Swiss GEBERIT and Spanish DESEIS [2][59] - It included discussions and exchanges among selected speakers and design friends, focusing on the importance of having a unique perspective in design [4][5] Group 2: Design Philosophy - The core of good design is the presence of a viewpoint; without it, design lacks soul [4] - Designers are encouraged to step out of their comfort zones and embrace possibilities to create lasting value [5] Group 3: Local Design Community - The event aims to elevate Ningbo's design talent to a broader platform, fostering confidence among local designers [7] - The focus is on discovering and promoting the unique design strengths of Ningbo, allowing for greater visibility and opportunities [7] Group 4: Design Methodologies - The concept of "reverse design" is introduced, which involves breaking conventional paths to achieve innovation [9][10] - Emphasis is placed on the importance of integrating traditional aesthetics into contemporary design, creating a dialogue between the past and present [47][54] Group 5: Future Directions - The initiative encourages a collaborative approach in design, where designers act as curators, co-creating spaces with clients [31][32] - The goal is to transform spaces into living entities that reflect unique stories and emotional connections [32][34]