策展思维
Search documents
牵手美团 + 线下焕新,富森美线上线下融合破局
Zhong Jin Zai Xian· 2025-11-26 08:16
Core Viewpoint - The future of home retail is evolving through strategic partnerships and innovative practices, with a focus on meeting contemporary consumer demands for an "ideal home" through both online and offline integration [1][8]. Group 1: Online Strategy - In late October, the company formed a strategic partnership with Meituan, marking a significant move that allows over 200 home brands to be featured on Meituan and Dianping, enabling consumers to discover and learn about home products easily [2][4]. - This collaboration not only strengthens the company's offline presence but also actively develops new channels, advancing the integration of online and offline retail [2][4]. - The partnership leverages Meituan's extensive local traffic and user profiling capabilities, helping high-ticket home brands efficiently reach potential customers and reduce customer acquisition costs [4]. Group 2: Offline Transformation - The company's physical spaces are transforming into "lifestyle experience centers," moving beyond traditional retail to create vibrant environments that support online and offline integration [5]. - The boundaries between home and appliance brands are blurring, with major appliance brands like Haier and Midea co-locating with home brands to present a comprehensive living scene [5]. - These spaces are evolving to include multifunctional areas for product displays, experiential activities, and social events, enhancing the overall shopping experience [5]. Group 3: Ecosystem Development - The operational philosophy is shifting towards a "curation mindset," focusing on creating engaging content and social interactions that redefine the relationship between consumers and products [6]. - The concept of "full-case design" and "one-stop delivery" is becoming standard in high-quality home consumption, streamlining the process for consumers from design to final implementation [6]. - This transformation is supported by a robust service ecosystem built by the company and its brand partners, ensuring seamless integration of online and offline services [6]. Group 4: Conclusion - The company is driving a new home retail ecosystem through its online partnership with Meituan and offline collaboration with brand partners, promising a more complete, enjoyable, and surprising shopping journey for consumers in the future [8].
展览何以动人
Jing Ji Ri Bao· 2025-08-16 00:57
Core Insights - The article highlights the growing popularity of exhibitions in China, with a projected 1.49 billion visitors to museums in 2024 and a total of 7,046 registered museums, indicating a cultural shift towards immersive experiences in the arts and heritage sector [1][11]. Group 1: Exhibition Trends - The rise of engaging and meaningful exhibitions has transformed museums into cultural tourism hotspots, attracting visitors who are willing to travel for unique experiences [1]. - The "如是莫高" Dunhuang art exhibition in Beijing has seen significant attendance, with nearly 100,000 visitors in two months, showcasing the potential of well-curated exhibitions to draw crowds [10]. Group 2: Role of Curators - Curators are increasingly seen as key players in the cultural production process, utilizing cross-disciplinary approaches and new technologies like VR and AI to enhance visitor engagement [2][3]. - The role of curators is evolving from serving the artworks to focusing on user experience, emphasizing the importance of emotional value and audience connection in exhibition design [4][12]. Group 3: Economic Impact - The exhibition industry in China is projected to reach a total output value of 1.5 trillion yuan by 2025, reflecting a 10% year-on-year growth and a significant share of the global market [11]. - The success of exhibitions like the "无穹" Chinese Space Immersion Art Exhibition, which attracted over 100,000 visitors in major cities and generated nearly 10 million yuan in ticket sales in Hefei, underscores the economic potential of cultural events [3][11]. Group 4: Audience Engagement - Effective exhibitions are designed to transform passive viewers into active participants, enhancing the overall experience through interactive elements and educational activities [12][13]. - The integration of traditional culture with modern themes, as seen in various exhibitions, helps to attract diverse audiences and foster cultural exchange [9][10].
设计壮游.宁波站 “老外滩” 遇见 “新设计”
Sou Hu Wang· 2025-07-04 10:25
Core Insights - The event "Discovering China's Good Design" aims to showcase and promote outstanding local designers in Ningbo, emphasizing the integration of traditional culture with modern design aesthetics [2][57][59] - The initiative has successfully identified over twenty designers who have been recognized in the ANDREW MARTIN International Interior Design Awards, highlighting the rise of Chinese design on the global stage [4][5] Group 1: Event Overview - The event took place on June 26, 2025, in Ningbo, featuring strategic partners such as Swiss GEBERIT and Spanish DESEIS [2][59] - It included discussions and exchanges among selected speakers and design friends, focusing on the importance of having a unique perspective in design [4][5] Group 2: Design Philosophy - The core of good design is the presence of a viewpoint; without it, design lacks soul [4] - Designers are encouraged to step out of their comfort zones and embrace possibilities to create lasting value [5] Group 3: Local Design Community - The event aims to elevate Ningbo's design talent to a broader platform, fostering confidence among local designers [7] - The focus is on discovering and promoting the unique design strengths of Ningbo, allowing for greater visibility and opportunities [7] Group 4: Design Methodologies - The concept of "reverse design" is introduced, which involves breaking conventional paths to achieve innovation [9][10] - Emphasis is placed on the importance of integrating traditional aesthetics into contemporary design, creating a dialogue between the past and present [47][54] Group 5: Future Directions - The initiative encourages a collaborative approach in design, where designers act as curators, co-creating spaces with clients [31][32] - The goal is to transform spaces into living entities that reflect unique stories and emotional connections [32][34]