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董事长专访 | 睿智医药胡瑞连:三重战略推动企业逆风翻盘
Sou Hu Cai Jing· 2025-12-08 00:19
初见睿智医药董事长胡瑞连,这位有着多次跨界创业成功经历的企业家,说话时语速平稳间透着果决。 谈及接手睿智医药的关键抉择,他回忆道:"当时全行业都在打价格战,没人相信一家老牌CXO企业能 靠转型翻盘,但我始终觉得,越是红海市场,越要找到自己的专属航道。" Alling and and the management 初见睿智医药董事长胡瑞连,这位有着多次跨界创业成功经历的企业家,说话时语速平稳间透着果决。 谈及接手睿智医药的关键抉择,他回忆道:"当时全行业都在打价格战,没人相信一家老牌CXO企业能 靠转型翻盘,但我始终觉得,越是红海市场,越要找到自己的专属航道。" 2025年上半年,睿智医药实现营收5.34亿元,同比增长14.75%;实现归母净利润2538.21万元,成功扭 亏为盈。而这份成绩单的背后,正是胡瑞连执掌以来推动的系统性战略布局——通过整包服务夯实市场 根基,通过技术创新构建竞争壁垒,通过全球布局打开增长空间。 近日,睿智医药在技术创新方面又迎来突破性进展。公司与华东师范大学联合发布微流智造系统,迈出 技术变革的重要一步,逐步落实战略布局。 从"零散包工"到"一站式交付" 胡瑞连的创业经历,始终带着" ...
牵手美团 + 线下焕新,富森美线上线下融合破局
Zhong Jin Zai Xian· 2025-11-26 08:16
Core Viewpoint - The future of home retail is evolving through strategic partnerships and innovative practices, with a focus on meeting contemporary consumer demands for an "ideal home" through both online and offline integration [1][8]. Group 1: Online Strategy - In late October, the company formed a strategic partnership with Meituan, marking a significant move that allows over 200 home brands to be featured on Meituan and Dianping, enabling consumers to discover and learn about home products easily [2][4]. - This collaboration not only strengthens the company's offline presence but also actively develops new channels, advancing the integration of online and offline retail [2][4]. - The partnership leverages Meituan's extensive local traffic and user profiling capabilities, helping high-ticket home brands efficiently reach potential customers and reduce customer acquisition costs [4]. Group 2: Offline Transformation - The company's physical spaces are transforming into "lifestyle experience centers," moving beyond traditional retail to create vibrant environments that support online and offline integration [5]. - The boundaries between home and appliance brands are blurring, with major appliance brands like Haier and Midea co-locating with home brands to present a comprehensive living scene [5]. - These spaces are evolving to include multifunctional areas for product displays, experiential activities, and social events, enhancing the overall shopping experience [5]. Group 3: Ecosystem Development - The operational philosophy is shifting towards a "curation mindset," focusing on creating engaging content and social interactions that redefine the relationship between consumers and products [6]. - The concept of "full-case design" and "one-stop delivery" is becoming standard in high-quality home consumption, streamlining the process for consumers from design to final implementation [6]. - This transformation is supported by a robust service ecosystem built by the company and its brand partners, ensuring seamless integration of online and offline services [6]. Group 4: Conclusion - The company is driving a new home retail ecosystem through its online partnership with Meituan and offline collaboration with brand partners, promising a more complete, enjoyable, and surprising shopping journey for consumers in the future [8].