Core Insights - The competitive landscape of the domestic beauty market is intensifying, making product quality and market reputation the cornerstone of brand development [1] - The brand Legend of Today has received two significant certifications for its iconic products, marking it as one of the few companies recognized in both categories [1][2] Group 1: Certifications and Standards - The "Yue Zhuang Zhen Pin" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years [2] - The "Yue Zhuang Ming Pin" certification emphasizes market influence and consumer recognition, aiming to select representative products with popularity and strength [2] - Legend of Today has established a comprehensive quality management system at its production base, which is recognized as a high-tech enterprise, ensuring product quality [2][3] Group 2: Product Development and Market Reach - The Legend of Today lipstick has undergone over 18 years of market testing, showcasing its differentiated design and effectiveness [3] - The brand collaborates with universities and research institutions, having completed FDA registration and other international certifications, with products available in over 70 countries and regions [3] - The recent certifications are part of the brand's ongoing commitment to product development and quality control, aiming to provide safe and effective beauty products [3][4] Group 3: Industry Trends and Brand Strategy - The establishment of authoritative evaluation systems like "Yue Zhuang Zhen Pin" and "Yue Zhuang Ming Pin" indicates a shift in the beauty industry towards high-quality development based on core quality and genuine reputation [3] - In a tightening regulatory environment, building a trustworthy brand image through authoritative endorsements is crucial for domestic beauty brands to achieve sustainable competitive advantage [4] - The brand emphasizes the integration of research investment, comprehensive quality control, and user value to transform recognition into sustainable brand assets [4]