Core Insights - The competitive landscape of the domestic beauty market is intensifying, making product quality and market reputation the cornerstone of brand development [1] - The brand Legend of Today has received two significant certifications for its iconic products, marking it as one of the few companies recognized in both categories [1][2] Group 1: Certifications and Standards - The "Yue Zhuang Zhen Pin" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years [2] - The "Yue Zhuang Ming Pin" certification emphasizes market influence and consumer recognition, aiming to select representative products with popularity and strength [2] - Legend of Today has established a comprehensive quality management system at its production base, which is recognized as a high-tech enterprise, ensuring product quality [2][3] Group 2: Product Development and Market Reach - The Legend of Today lipstick has undergone over 18 years of market testing, showcasing its differentiated design and effectiveness [3] - The brand collaborates with universities and research institutions, having completed FDA registration and other international certifications, with products available in over 70 countries and regions [3] - The recent certifications are part of the brand's ongoing commitment to product development and quality control, aiming to provide safe and effective beauty products [3][4] Group 3: Industry Trends and Brand Strategy - The establishment of authoritative evaluation systems like "Yue Zhuang Zhen Pin" and "Yue Zhuang Ming Pin" indicates a shift in the beauty industry towards high-quality development based on core quality and genuine reputation [3] - In a tightening regulatory environment, building a trustworthy brand image through authoritative endorsements is crucial for domestic beauty brands to achieve sustainable competitive advantage [4] - The brand emphasizes the integration of research investment, comprehensive quality control, and user value to transform recognition into sustainable brand assets [4]

Core Insights - The article highlights the increasing competition in the domestic beauty market, emphasizing that product quality and market reputation are essential for brand development. The brand Legend of Today has achieved recognition through two significant certifications in Guangdong Province, showcasing its safety control and comprehensive market competitiveness [1][13]. Group 1: Certifications Overview - Legend of Today has received two certifications: "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products," which together provide a comprehensive assessment of product quality and market impact [3][9]. - The "Yue Cosmetics Genuine Products" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years, including unannounced inspections [6]. - The "Yue Cosmetics Famous Products" certification, guided by the Guangdong Provincial Department of Industry and Information Technology, emphasizes market influence and consumer recognition, identifying products with significant popularity and strength [9]. Group 2: Long-term Investment and Systematic Support - Legend of Today, established in 2004, attributes its recent certifications to a long-term commitment to systematic product development, including a comprehensive quality management system at its production facility [11]. - The brand has invested in self-production capabilities to ensure stable product quality, with its factory recognized as a "High-tech Enterprise" [11]. - The longevity and market acceptance of its products, such as the "three-in-one" lipstick and the innovative floral essence, demonstrate the brand's commitment to quality and innovation [11]. Group 3: Industry Trends and Future Outlook - The establishment of certification systems like "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products" signifies a shift in the beauty industry towards high-quality development, moving away from extensive growth models [14]. - These certifications serve as benchmarks for the industry, reflecting the solid foundations of brands like Legend of Today and providing clear guidelines for safety and market recognition [14]. - The article anticipates that more domestic brands will use certifications as a starting point to return to product fundamentals, aiming for innovation and quality to gain broader respect on the global beauty stage [14].