Core Insights - The competitive landscape of the domestic beauty market is intensifying, making product quality and market reputation the cornerstone of brand development [1] - The brand Legend of Today has received two significant certifications for its iconic products, marking it as one of the few companies recognized in both categories [1][2] Group 1: Certifications and Standards - The "Yue Zhuang Zhen Pin" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years [2] - The "Yue Zhuang Ming Pin" certification emphasizes market influence and consumer recognition, aiming to select representative products with popularity and strength [2] - Legend of Today has established a comprehensive quality management system at its production base, which is recognized as a high-tech enterprise, ensuring product quality [2][3] Group 2: Product Development and Market Reach - The Legend of Today lipstick has undergone over 18 years of market testing, showcasing its differentiated design and effectiveness [3] - The brand collaborates with universities and research institutions, having completed FDA registration and other international certifications, with products available in over 70 countries and regions [3] - The recent certifications are part of the brand's ongoing commitment to product development and quality control, aiming to provide safe and effective beauty products [3][4] Group 3: Industry Trends and Brand Strategy - The establishment of authoritative evaluation systems like "Yue Zhuang Zhen Pin" and "Yue Zhuang Ming Pin" indicates a shift in the beauty industry towards high-quality development based on core quality and genuine reputation [3] - In a tightening regulatory environment, building a trustworthy brand image through authoritative endorsements is crucial for domestic beauty brands to achieve sustainable competitive advantage [4] - The brand emphasizes the integration of research investment, comprehensive quality control, and user value to transform recognition into sustainable brand assets [4]

近日，广东省药品监管科学学会发布全国首个牙膏高品质评价团体标准《广东省优质化妆品牙膏类别评 定规则》，并启动2025年度"粤妆甄品牙膏类别"评定申报(所有参评企业免费)，年度申报将于9月10日 截止。 "粤妆甄品"已连续开展三届，先后有宝洁、环亚、丸美、谷雨、袋鼠妈妈、润本、无限极等30多个知名 企业的68款产品获得评定。三届获评名单先后在两届广州国际美妆周和广东省药品产业高质量发展大会 上发布。 据悉，"粤妆甄品"作为广东唯一的区域美妆公共品牌，已累计评定68款优质产品。2024年起，该品牌创 新推出"评定+认证"双轨机制，部分获评企业可享受黄埔区最高5万元/单品的政府补贴。 广东牙膏产值全国第一 广东牙膏产业规模、品牌集聚程度、产量均居于全国首位，高露洁、佳洁士、舒客、立白六必治等知名 品牌集聚。截至2025年6月中旬，广东拥有牙膏企业133家，占全国总数303家的43.9%。 然而，有媒体调查发现，在一些电商平台，不少牙膏产品大肆宣称其具有"治疗牙龈萎缩""填补牙洞"等 功效。 2024年1月，全国首个牙膏类别社团组织"广东省药品监管科学学会牙膏专业委员会"成立，并于2025年7 月16日发布《广东省优 ...