Core Viewpoint - The implementation of the "Yue Car Southbound" initiative faces significant challenges, particularly regarding pricing and convenience, which may limit its attractiveness to mainland travelers [3][4][6]. Pricing Concerns - The primary issue affecting the use of "Yue Car Southbound" is the cost associated with crossing the border and parking. The only viable crossing point is the Hong Kong-Zhuhai-Macao Bridge, which has higher parking fees compared to Shenzhen ports [3][4]. - Parking fees at the Hong Kong-Zhuhai-Macao Bridge can reach 56 HKD per hour without a reservation, while Shenzhen ports charge only 10 HKD per hour, making the cost of using the bridge less appealing [3][4]. - The round-trip toll for the bridge is 300 RMB, which, when compared to the 132 RMB for the Shenzhen route, further diminishes the price advantage of the "Yue Car Southbound" option [3]. Convenience and Accessibility - The current arrangement for "Yue Car Southbound" does not provide substantial convenience compared to existing public transport options, as travelers would still need to transfer to public transport to enter Hong Kong [4][6]. - Suggestions have been made to allow direct access to popular destinations like Disneyland, which could enhance the appeal of the initiative for family travelers [5][6]. Market Potential - Family travelers are likely to be the primary users of the "Yue Car Southbound" service, as driving can reduce the hassle of traveling with children and can be cost-effective when expenses are shared among multiple passengers [5][6]. - The high-income demographic that can afford the costs associated with this initiative may lead to increased spending in Hong Kong, particularly in retail sectors [7]. Future Considerations - The potential for expanding the "Yue Car Southbound" initiative to include vehicles from other regions could further enhance its market impact, especially with the growing number of affluent retirees from northern regions relocating to southern areas [8].