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临近年末,企业如何抢到明年的订单?
Sou Hu Cai Jing· 2025-11-19 17:28
Core Insights - The article highlights a shift in the competitive landscape for companies in Qingdao, moving from a focus on price competition to a focus on "irreplaceability" and value co-creation with clients [1][3][10] Group 1: Market Strategy - Companies are increasingly engaging in face-to-face meetings to build trust and secure high-value orders, as exemplified by a Qingdao aluminum alloy door and window company that has shifted its approach to emphasize product value over price [1][3] - The company has transformed its product line to focus on energy-efficient aluminum windows suitable for the North American market, which, despite being priced higher than the industry average, offers superior insulation and stability [1][3] Group 2: Operational Improvements - To enhance value delivery, companies are implementing systematic upgrades, such as establishing inventory-sharing mechanisms with suppliers and adopting lean production management, which has reduced delivery times by 10 days [3][4] - The establishment of spare parts warehouses overseas and the presence of experts for rapid response have further improved service efficiency, contributing to steady revenue growth [3][4] Group 3: Strategic Partnerships - Companies like Taike Ying are evolving from suppliers to strategic partners by offering comprehensive "technology + service" solutions, which enhance their irreplaceability in the market [4][6] - Successful collaborations, such as with German engineering giant Liebherr, have demonstrated the importance of technical investment and scenario-based R&D in gaining client trust and long-term partnerships [6] Group 4: Ecosystem Development - Qingdao is actively building a supportive ecosystem for small and medium-sized enterprises (SMEs) to facilitate their international expansion, characterized by "precise joint efforts" and "comprehensive support" [7][10] - Initiatives like the "Qingdao City Action Plan for SMEs to Set Sail" aim to enhance the global presence of local brands through collective participation in international exhibitions and improved logistical support [7][9] Group 5: Economic Impact - The integration of macro-level strategies with micro-level execution has resulted in significant economic outcomes, with Qingdao enterprises achieving over 1.2 billion yuan in intended transactions during overseas exhibitions from January to September this year [9][10] - The evolving nature of orders from price-sensitive standardized products to highly customized solutions necessitates enhanced capability building among companies and strategic government support [10]