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临近年末,企业如何抢到明年的订单?
Sou Hu Cai Jing· 2025-11-19 17:28
答案写在青岛企业家的行程表与生产线上。他们化身"空中飞人",不是为了紧急救单,而是为了与客户 共同规划明年蓝图;他们的定制化柔性产线,正为一份高价值的亲密合作订单高速运转。 这种变化,揭示出"拓市场、抢订单"的新内涵正加速取代传统"性价比"逻辑。竞争已从年终的价格火 拼,升维为围绕"不可替代性"的系统性能力竞赛。从面对面赢得信任,到以技术方案深度绑定,再到城 市的精准护航,一场从"抢订单"到"共生长"的深层次变革,正在胶州湾畔生动上演。 用"面对面"赢得信任 "上周刚去了新加坡,这周又要飞美国,现在抢订单,必须面对面。"青岛一家铝合金门窗企业的负责人 刘磊,在机场候机间隙通过电话告诉记者。尽管他的公司规模不大,年出口额约千万元,国内团队仅10 人,但打法已完全不同。 "以前客户开口就问'能不能再便宜点',现在,我们主动展示'为什么值得更贵'。"刘磊的底气,来自公 司向差异化产品的转型。他们主攻适合北美市场的节能型铝合金门窗,产品单价虽高于行业平均,但凭 借更优的保温性能和稳定性赢得了关注。 工人在巴巴多斯施工 "客户现在主要看价值交付,具体的就是前看供应链稳定性,后看交付效率和售后服务。"为此,刘磊的 公司进 ...
【私募调研记录】观富资产调研涪陵榨菜
Zheng Quan Zhi Xing· 2025-09-05 00:12
Group 1 - The core viewpoint of the article highlights that Guanfuh Asset Management has conducted research on Fuling Zhacai, focusing on enhancing performance and sales volume without sacrificing profits [1] - The company is entering the compound seasoning market through the acquisition of Weizimei, aiming for channel complementarity [1] - Adjustments in fundraising projects are made to adapt to consumer changes, increasing product lines with multiple specifications and sauces [1] Group 2 - The company is providing moderate credit to quality distributors and plans to recover it by the end of the year [1] - Optimization of inefficient distributors will not impact revenue, and the cost structure remains stable with raw materials accounting for 40% and packaging for 20% [1] - The company has over 400,000 tons of pickled vegetables in inventory, which can last until mid-next year [1] Group 3 - The company is positioned in the mid-to-high-end restaurant sector, serving chain restaurants and hotels [1] - Exports are growing naturally without large-scale overseas promotions [1] - In response to changes in consumer willingness and population mobility, the company is expanding product categories and markets [1] Group 4 - The company is continuously evaluating potential acquisition targets and has launched products across multiple price ranges [1] - The implementation of a "more quantity for the same price" strategy aims to meet cost-performance demands [1]
商务部召开例行新闻发布会(2025年8月28日)
Shang Wu Bu Wang Zhan· 2025-08-28 22:52
Group 1: China-Africa Cooperation - The "Ten Partnership Actions" proposed by President Xi Jinping at the China-Africa Cooperation Forum in September 2024 have received high praise and broad response from African countries, indicating a strong direction for deepening practical cooperation between China and Africa [2][3] - In the first seven months of this year, China's imports from the least developed African countries reached $39.66 billion, a year-on-year increase of 10.2%, showcasing the growing trade ties and the entry of various African specialty products into the Chinese market [3] - Chinese enterprises are enhancing investment quality and efficiency in Africa through overseas economic and trade cooperation zones, contributing to the industrialization of Africa and increasing the local processing rate from 15% to 45% [3][4] Group 2: Inbound Consumption - The number of duty-free shops for outbound tax refunds has increased significantly, exceeding 7,200, reflecting a growing focus on inbound consumption as an important area for expansion [5][6] - In the first half of this year, over 19 million inbound foreign visitors were recorded, a 30% year-on-year increase, with tax refund sales growing by 95%, indicating a robust recovery in inbound consumption [6] - The Ministry of Commerce plans to enhance the international consumption environment and promote various consumer activities to attract more foreign visitors and Chinese residents to experience shopping in China [6] Group 3: China-U.S. Trade Relations - China's trade negotiation representative, Li Chenggang, is set to visit Washington for discussions, emphasizing the importance of dialogue in maintaining healthy and stable China-U.S. trade relations [7] - The Ministry of Commerce is committed to supporting foreign trade enterprises in maintaining orders and expanding markets, focusing on policy support and assistance for enterprises facing various challenges [8] - Efforts will be made to help enterprises explore diversified international markets and utilize trade promotion activities effectively [8]
“拓北强基” 首战告捷!片仔癀国药堂培训会内蒙古专场圆满收官
Quan Jing Wang· 2025-08-17 04:58
Core Viewpoint - The company is focusing on enhancing its market presence and brand value in potential markets, particularly in Inner Mongolia, through specialized training programs for its partners and staff [2][8]. Group 1: Training Program Overview - The training program, named "Pian Zai Huang National Medicine Hall Professional Empowerment Training," was successfully held in Hohhot and Ordos, aimed at improving the professional skills and service capabilities of terminal staff [1][2]. - The training is part of the company's strategic initiative to penetrate potential markets, with Inner Mongolia selected for its strategic importance as a connection point between the Northwest and Northeast regions [2]. Group 2: Training Content and Structure - The training included a comprehensive curriculum focusing on product knowledge, marketing strategies, and customer service skills, ensuring participants understand the value of the products and can provide reliable health consultations [3][4]. - The program also emphasized the integration of local cultural elements, such as the introduction of "Zhangzhou Six Infusions Tea," to enhance customer satisfaction and create a differentiated service experience [5]. Group 3: Training Outcomes - The training adopted a "theory + interaction + practical application" model, resulting in a 100% pass rate for knowledge exams and practical assessments, indicating a significant improvement in participants' service standards and confidence [6][7]. - A satisfaction survey revealed a 100% satisfaction rate among participants, reflecting the effectiveness of the training in enhancing their skills [7]. Group 4: Future Plans - The company plans to replicate the successful training model across other potential markets in Northeast and Northwest China, ensuring the sustainability of the training outcomes and supporting the brand's growth [8].
拓宽出海新通道 赋能企业“走出去”
Mei Ri Shang Bao· 2025-07-13 22:21
Group 1 - The event held by Hangzhou Municipal Bureau of Commerce focused on "going global" services and "new momentum and platforms for market expansion" to support local foreign trade enterprises in stabilizing orders, expanding markets, and mitigating risks [1][2] - The "going global" service segment provided strategic advice on investment environments and development trends in Southeast Asia, which is a popular destination for Chinese enterprises, and discussed the application of cloud computing and AI technologies to enhance overseas operations [1] - China Export Credit Insurance Corporation (China Credit Insurance) emphasized its role in supporting foreign trade enterprises by innovating financial services across the entire cross-border e-commerce ecosystem, helping more Chinese companies navigate international markets [1] Group 2 - The "market expansion" segment featured insights from industry experts on innovative practices in cross-border trade of industrial components and trends in the second-hand car export market, highlighting market opportunities and successful case studies [2] - The Hangzhou Municipal Bureau of Commerce provided authoritative interpretations of the latest policies supporting enterprises in exploring international markets, aiming to optimize the business environment and build an efficient service platform for high-quality development [2]
姚高员主持召开促消费稳外贸拓市场专题会议
Hang Zhou Ri Bao· 2025-06-24 02:26
Group 1 - The meeting emphasized the need to unify thoughts and actions with the important speeches and directives of General Secretary Xi Jinping, focusing on promoting consumption, stabilizing foreign trade, and expanding markets to contribute to national and provincial development [1] - The city’s Commerce Bureau reported on measures to stimulate consumer demand, promote foreign trade development, and explore emerging markets, with discussions among relevant units [1] - The meeting highlighted the importance of exploring consumer potential, enhancing consumption levels, and optimizing the consumption environment by expanding new categories, scenarios, and demographics, while promoting service consumption and regional brands [1] Group 2 - The meeting stressed the need to strengthen the research and organization of foreign trade policies, effectively utilizing existing policies and planning new ones as necessary [2] - It was noted that improving services for enterprises is crucial, addressing the urgent and common issues faced by foreign trade companies to provide strong support for sustainable market development [2] - The meeting encouraged leading enterprises to demonstrate and drive innovation in trade models, market exploration, and new product launches, while supporting the establishment of overseas warehouses to open new development spaces for foreign trade [2]