不可替代性
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临近年末,企业如何抢到明年的订单?
Sou Hu Cai Jing· 2025-11-19 17:28
答案写在青岛企业家的行程表与生产线上。他们化身"空中飞人",不是为了紧急救单,而是为了与客户 共同规划明年蓝图;他们的定制化柔性产线,正为一份高价值的亲密合作订单高速运转。 这种变化,揭示出"拓市场、抢订单"的新内涵正加速取代传统"性价比"逻辑。竞争已从年终的价格火 拼,升维为围绕"不可替代性"的系统性能力竞赛。从面对面赢得信任,到以技术方案深度绑定,再到城 市的精准护航,一场从"抢订单"到"共生长"的深层次变革,正在胶州湾畔生动上演。 用"面对面"赢得信任 "上周刚去了新加坡,这周又要飞美国,现在抢订单,必须面对面。"青岛一家铝合金门窗企业的负责人 刘磊,在机场候机间隙通过电话告诉记者。尽管他的公司规模不大,年出口额约千万元,国内团队仅10 人,但打法已完全不同。 "以前客户开口就问'能不能再便宜点',现在,我们主动展示'为什么值得更贵'。"刘磊的底气,来自公 司向差异化产品的转型。他们主攻适合北美市场的节能型铝合金门窗,产品单价虽高于行业平均,但凭 借更优的保温性能和稳定性赢得了关注。 工人在巴巴多斯施工 "客户现在主要看价值交付,具体的就是前看供应链稳定性,后看交付效率和售后服务。"为此,刘磊的 公司进 ...
也许,你比AI更懂价值的真谛
3 6 Ke· 2025-06-03 09:43
Group 1 - The article emphasizes the importance of understanding trends as they reshape environments, opportunities, and entire industries, highlighting that many individuals may find themselves outpaced by changes despite their hard work [2][3][5] - AI is presented as a prime example of a trend that can be integrated into various job functions to enhance efficiency, suggesting that repetitive tasks should be delegated to AI to focus on more valuable activities [4][10] - The article discusses how trends can guide career decisions, such as whether to deepen expertise in a current field or pivot to a new one, and how tools like ChatGPT can significantly improve work efficiency [6][10] Group 2 - The author introduces the concept of "soft power," which encompasses skills like judgment, emotional understanding, and interpersonal relationships, asserting that these are crucial in the AI era [15][16] - Real-life examples illustrate that while AI can handle data processing and logical reasoning, it cannot replicate the human ability to connect emotionally and build trust, which is essential in fields like sales and public relations [17][19] - The article suggests that individuals should leverage AI as a "super tool" to handle standard tasks, allowing them to concentrate on uniquely human capabilities such as empathy and creativity [22][23] Group 3 - The article proposes three strategies for individuals to find their unique "irreplaceability" in the AI era: using AI for repetitive tasks, cultivating genuine relationships based on shared values, and developing a personal brand through consistent output of valuable content [21][24][26] - It emphasizes the importance of creating a "minimum replicable influence," where individuals can share their expertise in a way that benefits others, thereby building a personal brand that stands out in a crowded digital landscape [26][28] - The overarching message is that success in the AI era will not come from being faster or smarter than AI, but from identifying and amplifying the unique human qualities that AI cannot replicate [28][29]