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《难哄》《藏海传》爆款剧连发,优酷用户规模月升千万
Bei Jing Shang Bao· 2025-09-19 08:48
Group 1 - The core viewpoint of the articles highlights that Youku's user growth significantly outpaces the overall long video industry, driven by popular dramas such as "Cang Hai Chuan" and "Nan Hong" [1][2] - According to the report, the overall user growth in the long video sector is only 0.7% for the first half of 2025, while Youku's growth reached 6%, increasing its user base from 270 million to 280 million [1] - The success of Youku is attributed to its diverse content strategy, including genres like historical, suspense, and urban dramas, which have become increasingly important in a low-growth environment [1] Group 2 - Youku dominated the summer viewing season, achieving the top two spots in the cumulative viewership rankings, with "Cang Hai Chuan" and "Yi Fa Zhi Ming" each surpassing 1.3 billion views [2] - "Cang Hai Chuan" holds over 40% market share in the summer season, indicating its strong performance and popularity among viewers [2] - Other series like "Fan Ren Xiu Xian Chuan" and "Qi Gen Xin Jian" also maintained a stable presence in the top rankings, showcasing Youku's ability to produce multiple successful titles [2]