在纯爱当道的国产现偶中，《许我耀眼》算是一个特别的存在。 相比以往现偶剧清一色的完美人设、双向奔赴的感情，《许我耀眼》塑造了两个有道德瑕疵的主角——女主许妍为了嫁入豪门，精心编造家世背景；财阀 二代男主沈皓明一边隐瞒自己的婚育事实，一边继续深情演出爱情戏码。 国产现偶，男女主居然不是真心相爱，而是带着算计进入婚姻。这种反差设定让《许我耀眼》一开播便实现热度高开，很快便突破了腾讯视频30000热度 大关，也撬动了国产现偶的叙事惯性。 长期以来，国产现偶都囿于纯爱叙事的类型语法，不论是早期的青春校园，后来的狗血虐恋，还是当下的都市甜宠，人物的成长、冲突与选择几乎都围绕 爱情本身展开，社会关系与现实处境往往只是背景板。 但近两年，拒绝为"纯爱战士"代言的现偶似乎开始冒头。《半熟男女》人均出轨、男主还被打上"精致利己凤凰男"的角色标签；《许我耀眼》许妍则被视 作"恶女"角色塑造的代表作，沈浩明也展现了所谓光鲜年上熟男的自私虚伪一面。 这条裂缝也意味着现偶还有更多可能——它未必要被某一种单一模式锁死，它可以是灰度人设下的情感拉扯，也可以与社会议题、奇幻语法融合，成为一 个更加开放、流动的类型生态。 不纯爱的几重灰度 健 ...

《报告》分析称，高增长主要得益于平台在古装、悬疑、都市等赛道的多元布局，如现代偶像剧《难 哄》、都市民生剧《蛮好的人生》、古装权谋剧《藏海传》、司法检察剧《以法之名》等。"我们的目 标是覆盖多种题材，满足不同观众群体的多样化喜好。"《凡人修仙传》监制、虎鲸文娱盘古工作室总 经理张龙此前表示，当时选择开发《凡人修仙传》，最看重的就是其能够帮助平台实现内容品类的多样 化呈现。 近年来，类型丰富度与内容稳定性正成为长视频行业新一轮竞争的关键。"可以看到，自提出精品内容 战略以来，优酷正在稳步提升自制剧比例，从差异化内容的探索期转向精耕期。"该业内人士表示，追 求差异化不能被动等待制片方的内容供给，自制剧内容数量成势才能建构差异化阵地，这也是优酷暑期 档强势反弹的关键因素。据QuestMobile统计显示，2025年1月份至7月份优酷独播率高达87.5%，为四大 长视频平台中最高。 本报讯 （记者李豪悦）9月19日，艾瑞咨询发布的《2025H1中国移动（600941）互联网流量半年报告》 （以下简称"《报告》"）显示，凭借《难哄》《藏海传》《以法之名》等多部大剧的热播，优酷App用 户规模上半年增幅超过长视频行业整体 ...

根据报告，长视频领域已步入低增长成熟期，2025年上半年整体用户规模增幅仅为0.7%，而优酷增幅 达6%，尤其自5月起《藏海传》等大剧的播出，使其用户规模数量级从2.7亿增长至2.8亿。 北京商报讯（记者 卢扬 程靓）9月19日，艾瑞咨询发布《2025H1中国移动互联网流量半年报告》。报 告显示，凭借《难哄》《藏海传》《以法之名》等多部剧的热播，优酷APP用户规模1-6月增幅超过长 视频行业整体增幅8倍以上，增速位居长视频APP榜首。 云合数据显示，优酷在暑期档包揽全网累计播放榜单TOP2，实现"双爆款"。其中，《藏海传》自上线 以来有效播放突破13亿，以超过40%的市占率领跑暑期档；《以法之名》同样播放量破13亿，连续霸 榜；《凡人修仙传》《七根心简》等也稳定在榜单前列。 报告分析称，高增长主要得益于平台在古装、悬疑、都市等赛道的多元布局，如现代偶像剧《难哄》、 都市民生剧《蛮好的人生》、古装权谋剧《藏海传》等。业内人士指出，在长视频用户规模增长趋缓的 形势下，精品剧集的拉动效应愈发明显。像《藏海传》这样的现象级大剧，能触达到远比粉丝群体广泛 得多的观众，成为兼具热度、口碑和商业价值的全民级、甚至国际级爆款 ...

Core Viewpoint - The modern romance drama (现偶剧) market is experiencing a resurgence in 2025, with significant new releases and a shift in audience interest towards this genre, despite previous challenges and competition from other genres [1][3][5]. Group 1: Market Dynamics - In early 2025, major platforms like iQIYI, Youku, Tencent Video, and Mango TV launched over 20 new modern romance dramas, with more than 10 additional titles set to premiere in the second half of the year, indicating a substantial increase in both quantity and quality [3][6]. - The modern romance genre has historically been a vital part of the Chinese drama market, appealing to young audiences with themes of love, growth, and dreams, but has faced declining market share due to the rise of historical and fantasy dramas [3][5]. - Despite the challenges, modern romance dramas remain a "necessity" for platforms and audiences, as the demand for emotional storytelling persists, and viewers are eager for high-quality content that meets their expectations [5][6]. Group 2: Production and Cost Efficiency - Modern romance dramas have a significantly lower production cost and shorter filming cycle compared to historical dramas, averaging only one-third of the cost, which enhances their attractiveness to investors and platforms seeking quicker returns [8][9]. - The shift in audience preferences away from the saturated historical and fantasy genres has created an opportunity for modern romance dramas, which offer a more manageable production model and a higher return on investment [6][8]. Group 3: Creative Challenges - The genre is characterized by a low entry barrier but high creative demands, making it difficult to produce standout works that resonate with audiences, as many recent productions have struggled with clichés and poor execution [9][10]. - A significant portion of modern romance dramas has relied on formulaic storytelling, leading to viewer fatigue and a lack of breakout hits, with many shows failing to make a lasting impact in the market [9][10][12]. Group 4: Future Opportunities - There is potential for innovation within the genre, as audiences begin to seek more nuanced and emotionally resonant storytelling, moving away from the fast-paced, superficial narratives of short dramas [15][17]. - Successful examples from 2025, such as "难哄," demonstrate that capturing everyday details and emotional depth can lead to significant viewer engagement, indicating a path forward for the genre [15][17]. - The ability to blend realistic themes with romantic elements while addressing contemporary issues will be crucial for modern romance dramas to thrive in the evolving market landscape [18].

Core Viewpoint - The article discusses the phenomenon of "content clustering" in the drama market, particularly focusing on the "female general" theme and its implications for competition and audience engagement [1][4][15]. Group 1: Current Trends in Drama Market - The recent release of "With Jin Chang'an" adds to the crowded "female general" genre, alongside other upcoming titles, highlighting the trend of similar themes competing for audience attention [1][3]. - The past year has seen a surge in dramas with similar themes, leading to a competitive landscape where multiple shows are vying for viewer engagement [3][4]. Group 2: Impact of Content Clustering - The strategy of launching multiple IPs within the same genre can enhance the overall popularity of that theme, while also diversifying investment risks for content platforms [4][15]. - However, this clustering can lead to increased competition among similar shows, making it harder for audiences and advertisers to make choices [4][15]. Group 3: Performance of Specific Titles - "Jin Yue Ru Ge" has performed well in terms of viewership and advertising revenue, despite facing criticism regarding its lead actress's performance and character portrayal [5][8]. - In contrast, other shows like "Shu Jin Ren Jia" have struggled to achieve similar success, indicating that not all titles in a crowded genre will thrive [10][12]. Group 4: Audience Reception and Innovation - The unique elements in "With Jin Chang'an," such as its innovative "blood contract" concept and character dynamics, may attract viewers, but its long-term success remains uncertain [8][10]. - The "big female lead" business theme has shown to resonate well with audiences, as evidenced by the success of "Guo Se Fang Hua," which has become a platform champion [10][12]. Group 5: Advertising and Market Dynamics - The concentration of similar dramas can create opportunities for brands to engage in targeted advertising, enhancing brand visibility [16][18]. - However, the proliferation of similar content may dilute the advertising effectiveness for individual shows, as brands may spread their budgets across multiple projects [18][20]. Group 6: Future Directions - The article emphasizes the need for content creators to innovate and break away from formulaic approaches to avoid audience fatigue and ensure long-term engagement [15][20]. - The rise of short dramas poses a challenge to traditional long-form series, prompting a reevaluation of content strategies within the industry [20].

Core Insights - The rise of short videos is compressing the market space for long videos, presenting a common challenge for global content creators [1][3] - The producer Qian Xianglan emphasizes that compelling stories are essential for resonating with global audiences, highlighting the importance of cultural confidence [3][4] Group 1: Industry Trends - Qian Xianglan participated as a judge in the 2025 International Emmy Awards, sharing insights with global creators about the impact of short dramas [3] - The success of Chinese dramas like "The First Frost" demonstrates the potential for Chinese content to resonate internationally, as evidenced by a Greek viewer's enthusiasm for the show [3][4] Group 2: Creative Strategies - To create stories that resonate globally, works must possess uniqueness, innovation, and emotional depth, as seen in the successful dramas "Newborn" and "Difficult to Please" [3][4] - The industry must embrace a craftsmanship spirit, as observed in the Korean film industry, which utilizes advanced technology and meticulous attention to detail [5] Group 3: Future Outlook - The rebranding of Alibaba's entertainment division to Whale Entertainment and the launch of "Youku Original" indicate a strategic focus on original content and nurturing young talent [6][8] - The internationalized team at Qian Xianglan's studio is well-equipped to create original works with global appeal, suggesting that Chinese productions may soon gain recognition at prestigious awards like the Emmys [8]

Core Viewpoint - The disbandment of X玖少年团 marks a significant turning point for 哇唧唧哇, as it loses its last idol boy group and top star,肖战, indicating a potential decline in its influence in the idol industry [1][8]. Group 1: History and Development of X玖少年团 - X玖少年团 was formed as a result of the transition from traditional television talent shows to internet-based idol selection, becoming 哇唧唧哇's first boy group [2]. - The group was created after the failure of the initial "X-FIRE" plan, with five trainees, including肖战, being brought together to form the group [2]. - 哇唧唧哇 was established by 龙丹妮 in 2017, marking a shift towards internet media and solidifying the group's status as the "first son" of 哇唧唧哇 [2][4]. Group 2: 哇唧唧哇's Business Model and Success - 哇唧唧哇's initial success was built on the idol economy, with the launch of the talent show "明日之子" in 2017, which became a major IP for the company [4][5]. - The company gained recognition for its ability to produce and operate idol groups through successful talent shows, establishing itself as a key player in the idol market [5]. Group 3: Challenges and Decline - The "倒奶事件" in 2021 led to a halt in idol selection shows, significantly impacting 哇唧唧哇's business model, which relied heavily on idol groups [7]. - Following the disbandment of X玖少年团 in 2025, 哇唧唧哇 no longer has any idol groups, indicating a decline in its market position [8]. - The company has been seeking transformation opportunities since the idol market cooled, attempting to expand its content production beyond idol-centric projects [9][10]. Group 4: Transition to Content Production - 哇唧唧哇 has started to focus on producing content that appeals to a broader audience, such as the successful reality show "毛雪汪" [10]. - The company has collaborated with platforms like 优酷 to create dramas that target general audiences, moving away from solely producing content for its own artists [12]. - Despite some successes, the quality of content produced has faced criticism, and the company needs more successful projects to strengthen its market position [14].

Core Viewpoint - The article emphasizes the importance of creating Chinese dramas as a "universal language of cross-cultural narratives," aiming to convey the intrinsic spirit and wisdom of the Chinese people to a global audience. Group 1: Growth of Chinese Dramas Overseas - The recently concluded drama "Cang Hai Chuan" has gained popularity both domestically and internationally, being broadcast in 190 countries and regions, showcasing traditional Chinese culture to diverse audiences [1] - Over the past decade, Chinese dramas have expanded from a focus on historical genres to include suspense, urban, and realistic themes, successfully penetrating markets beyond the Southeast Asian Chinese community to Europe and America [1] - The international recognition of Chinese aesthetics and "Xia Culture" reflects a growing interest among foreign viewers in Chinese traditional culture [1] Group 2: Success of Historical Dramas - Historical dramas have consistently performed well in overseas markets, with notable titles like "Bu Bu Jing Xin" and "Lang Ya Bang" paving the way for recent hits such as "Cang Lan Jue" and "Du Hua Nian" [2] - The second season of "Qing Yu Nian" in 2024 introduced a model of simultaneous streaming on overseas platforms, enhancing its global reach [2] - Short videos have become a significant channel for the dissemination of Chinese dramas abroad, with highlights from "Mo Yu Yun Jian" achieving over 1.1 billion views on TikTok [2] Group 3: Appeal of Romance Dramas - Chinese romance dramas maintain a strong viewer base in Southeast Asia, with the new version of "Meteor Garden" consistently ranking high in viewership [3] - The drama "Secretly Can't Hide" has surpassed 6 billion views on TikTok, while "Nan Hong" reached the sixth position on Netflix's global daily chart [3] - These dramas resonate with young audiences through their emotional narratives and rich visual aesthetics, contributing to their popularity [3] Group 4: Drivers of Success - The increasing global influence of Chinese culture has shifted foreign audiences' perceptions from cultural curiosity to active engagement with Chinese artistic works [4] - Innovative distribution channels and promotional strategies have created a multi-faceted coverage model, effectively reaching new markets in the Middle East and Latin America [4] - Adaptations to overseas market characteristics, such as the fast-paced storytelling in "Chang An Twelve Hours," have successfully bridged cultural gaps and enhanced international appeal [4] Group 5: Cultural Integration and Future Prospects - The "China Travel" trend has provided new opportunities for Chinese dramas, with "Cang Hai Chuan" encouraging tourism and cultural exploration [5] - Collaborations like the one between Singapore's tourism board and Yuewen Group highlight the potential of integrating drama content with tourism experiences [5] - The article calls for creators to maintain a focus on quality content and cultural confidence, aiming to transform stereotypes into a self-defined cultural identity [5]

Group 1 - The core concept revolves around the popular terms "托举" (lifting) and "接住" (catching), which reflect a societal trend of emotional support being quantified and efficiency-driven, transforming genuine emotional connections into measurable "emotional value" [1][3][15] - The term "托举" has evolved from a physical act of rescue to a metaphor for parental support and societal expectations, highlighting the challenges families face in balancing work and child-rearing responsibilities [4][5][7] - "接住" is used in contemporary culture to express emotional support and psychological recognition, often illustrated through personal anecdotes and media portrayals, emphasizing the need for deeper systemic changes rather than superficial emotional gestures [8][11][13] Group 2 - The discussion of "托举" and "接住" indicates a growing anxiety among younger generations, who feel the pressure of societal expectations and the need for emotional and material support [15][16] - The phenomenon of "托举" and "接住" being turned into KPIs suggests a concerning trend where emotional relationships are commodified, potentially reducing the richness of human connections to mere calculations [15][16] - The narrative surrounding these terms also points to a broader societal issue where individuals are increasingly isolated and view personal relationships as the last refuge from societal pressures, underscoring the need for a robust social safety net [16]

Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1][2][4] Group 1: Brand Strategy - The launch of "Youku Original" represents a deeper commitment to content quality and is part of Youku's exploration of premium content creation [1][2] - Youku aims to meet audience aesthetic demands by producing high-quality works such as "Mo Yu Yun Jian," "Bian Shui Wang Shi," and "Nan Hong" [2][4] Group 2: Creative Logic - The underlying creative logic for "good stories" includes strong narratives, serialization, and an international perspective [4] - Strong narratives reflect high aesthetic standards and a pressing demand from audiences for compelling storytelling [4] - Serialization is based on audience feedback, aiming to create an efficient standardized production system for series [4] Group 3: International Perspective - The international perspective emphasizes creating stories that can attract global audiences and meet international content quality standards [4] - Good content transcends borders, and "good stories" can resonate across languages and cultures [4] Group 4: Content Production and Technology - Solid content production capabilities and technological advancements are core to supporting "Youku Original" [4] - The company has attracted top creative talents and established initiatives to nurture directors, screenwriters, and actors [4] - Youku utilizes advanced technologies like virtual filming and specialized production vehicles to enhance creative boundaries [4] Group 5: Audience Engagement - Respecting the audience is a perpetual pursuit, and understanding content creation rules is essential for exploring more possibilities in domestic dramas [5] - Youku has upgraded its user experience with features like thematic recommendations, focused content display, and enhanced visual quality [6]