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砍经销商很奇怪吗
Sou Hu Cai Jing· 2025-08-12 12:49
Group 1 - Wahaha has begun to cut down on some distributors since September last year, and this has recently gained attention due to inheritance disputes, but the underlying business logic should not be overlooked [1] - Many companies, such as Gree Electric and Midea, have undertaken similar channel flattening reforms to address issues arising from the rise of e-commerce, including high markup rates and market disruption caused by unauthorized sales [1][3] - The traditional distribution model has become outdated in the era of IoT and digitalization, leading to inefficiencies and complex debt relationships among distributors, which can disrupt pricing systems [3][5] Group 2 - Eliminating small distributors can reduce management complexity and save resources, while larger distributors can enhance logistics and funding advantages, improving product placement and reducing unauthorized sales [5] - Digital empowerment and a "deep cultivation strategy" at the terminal level can enhance sales monitoring and supplier management, shifting from annual assessments to more dynamic monthly evaluations [5] - The backlash from distributors affected by these changes has sparked heated discussions online, highlighting the need for a balance between efficiency improvements and maintaining ecosystem stability to avoid damaging brand reputation [7]