Group 1: Market Overview - The top three pet food brands based on comprehensive popularity are Royal Canin, Maifudi, and Blue, with scores of 1.89, 1.77, and 1.64 respectively, indicating a significant lead over other brands [1] - Maifudi achieved a total GMV of 324 million yuan across major platforms in January-February 2025, marking a year-on-year growth of 34.29% [2] - The overall trend in the pet food market is shifting towards high-end products and functional offerings, driven by consumer demand for better quality and health management for pets [2] Group 2: Brand Strategies - Maifudi has launched a new high-end sub-brand, emphasizing maternal-level nutritional standards, while Blue focuses on high-end natural ingredients and scientific formulas [2] - Emerging brands like Kairisi are targeting specific health needs with customized pet food, while brands like Chengshi Yikou and Freigat emphasize natural ingredients and transparency to attract younger pet owners [2] - Brands are increasingly utilizing technology and precise marketing to transition pet care from basic feeding to refined health management [2] Group 3: Consumer Trends - The pet product market is evolving from a focus on functionality to emotional companionship, with brands like Xiaopei and Homan introducing smart and personalized products [3] - Xiaopei's "smart ecological circle" includes AI-driven litter boxes that help monitor pet health, catering to urban consumers' needs for efficient pet care [3] - The core consumer demand is shifting towards creating a sense of ritual and enhancing the quality of life for pets, leading to a willingness to pay premium prices for high-value products [3]