Investment Rating - The report does not explicitly provide an investment rating for the neck cream industry Core Insights - The neck cream industry focuses on skincare for the neck area, aiming to moisturize, reduce neck lines, enhance firmness, and prevent signs of aging. The market is experiencing strong demand driven by increased awareness of anti-aging and the rise of personalized skincare needs. Innovation in technology and product formulation is crucial for growth in this sector [4][6] Market Background - The neck cream market in China has evolved through three stages: the embryonic stage (before 2000), the initiation stage (2001-2015), and the rapid development stage (2016-present). The current growth is fueled by the rise of e-commerce and the increasing recognition of neck care [6] - The market size for neck creams in China is projected to reach 2.09 billion yuan in 2024, with a CAGR of 14.8% from 2019 to 2024. By 2029, the market size is expected to grow to 3.32 billion yuan, with an average annual growth rate of nearly 9.0% from 2025 to 2029 [7][8] Market Status - The supply side of the neck cream market is diverse, involving raw material suppliers, manufacturers, sales channels, and consumers. The competition includes both international brands and local companies, with a focus on high-end anti-aging products and cost-effective skincare lines [9] - Social media platforms significantly boost market growth, with influencers and KOLs enhancing product visibility and consumer trust. For instance, Gopure's neck cream achieved over 400 million USD in sales within seven months of its launch on TikTok [10] Market Competition - The report identifies ten leading brands in the neck cream market, evaluated based on sales volume, brand popularity, and product pricing. Brands like SDX and KAZOO are noted for their competitive pricing and effective marketing strategies [11][14] - SDX, founded in 2021, has become a leading brand in online sales, focusing on effective and gentle anti-aging solutions for the neck area [15] - KAZOO emphasizes scientific skincare and has rapidly gained market recognition through effective product formulations and marketing strategies [16] Development Trends - The formulation of neck creams is increasingly incorporating natural ingredients and bioactive components, aligning with consumer preferences for safe and gentle products [27] - There is a trend towards more targeted and specialized products to meet diverse consumer needs based on skin type, age, and specific neck skin issues [28] - Regulatory frameworks are expected to improve, enhancing product safety and efficacy claims, thereby ensuring fair competition in the market [29]

Investment Rating - The report does not explicitly provide an investment rating for the neck cream industry Core Insights - The neck cream industry focuses on skincare for the neck area, aiming to moisturize, reduce neck lines, enhance firmness, and prevent premature aging. The market is experiencing strong demand due to increased awareness of anti-aging and the rise of niche markets, driven by market education and media influence. Future growth will be propelled by personalized and diversified functional demands, technological innovation, and product iteration [4][10][15]. Industry Definition - Neck cream refers to skincare products specifically designed for the neck area, aimed at moisturizing the skin, reducing neck lines, enhancing firmness, and preventing signs of aging. The products provide rich nutrients and form a protective barrier to maintain moisture and promote metabolism [5]. Industry Classification - Neck creams can be classified based on core functions into basic moisturizing types and functional types [6][7]. Basic Moisturizing Neck Cream - Primarily focuses on moisturizing and hydrating the neck skin, suitable for individuals with light skin or no visible neck lines, used for daily preventive care [8]. Functional Neck Cream - Includes anti-aging and anti-wrinkle types, brightening types, firming types, and sunscreen types, each targeting specific skin concerns [9]. Industry Characteristics - The neck cream industry is characterized by strong consumer demand, active technological innovation, and high research and development barriers [10]. Consumer Demand - The strong consumer demand in the neck cream industry stems from modern individuals' increasing awareness of neck skin care, with many women starting to incorporate neck care into their daily routines from the age of 20 [11]. Technological Innovation - The neck cream industry is continuously launching products with innovative ingredients and new technologies to meet market demands, emphasizing not only basic moisturizing effects but also special ingredients for firming and wrinkle reduction [13]. High R&D Barriers - Developing excellent neck cream products requires deep R&D capabilities and technical accumulation, including expertise in active ingredient selection, formula optimization, and clinical testing [14]. Market Size - The neck cream industry market size is projected to grow from 1.047 billion RMB in 2019 to 2.091 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. From 2025 to 2029, it is expected to grow from 2.354 billion RMB to 3.319 billion RMB, with a CAGR of 8.97% [31]. Market Growth Drivers - The growth of the neck cream market is driven by enhanced anti-aging awareness, the rise of niche markets, and increased consumer interest in comprehensive skincare solutions [34][36]. Competitive Landscape - Brands like SDX, VSVE, and others dominate the first tier of the market with high cost-performance ratios, while high-end brands like Clarins and Sisley occupy the second tier with relatively lower sales [41][42]. Future Industry Trends - The neck cream industry is expected to see accelerated competition and market consolidation, with larger firms leveraging technological advantages and regulatory compliance becoming key competitive factors [43].

Core Viewpoint - The 2025 "618" shopping festival saw significant growth in e-commerce sales, particularly in the beauty and personal care sector, with total sales reaching 855.6 billion yuan, a year-on-year increase of 15.2% [2][3]. E-commerce Sales Performance - The beauty and skincare category achieved total sales of 432 billion yuan, up 65.52% from 261 billion yuan in 2024 [3][19]. - The fragrance and makeup category reached 143 billion yuan, reflecting a 57.14% increase from 91 billion yuan in 2024 [3][19]. - Overall, the combined sales of beauty and skincare and fragrance and makeup categories grew by 63.35% compared to the previous year [3][19]. Duration and Structure of the Festival - The 2025 "618" shopping festival was notably extended, with a duration of approximately 35 to 40 days, marking it as the longest "618" event to date [4][5]. - The extended promotional period contributed to the overall sales growth, as the comparison period was longer than in 2024 [3][4]. Platform Performance - Major e-commerce platforms saw varying sales contributions, with Taobao and Tmall accounting for 48.7%, JD.com 19.3%, and Douyin 18.4% of total sales [6][9]. - JD.com reported a significant increase in user orders, with a year-on-year growth exceeding 100% [26]. Brand Performance - Leading brands during the festival included Proya, Lancôme, and L'Oréal, with domestic brands like Proya and Winona also showing strong performance [17][19]. - High-end beauty brands experienced substantial growth, with Valentino's beauty line seeing over 100% year-on-year growth [17][19]. Consumer Behavior and Market Trends - The shopping experience shifted towards a more rational approach, with consumers favoring straightforward discounts over complex promotional strategies [14][40]. - The trend indicates a move away from reliance on live-streaming sales, with consumers increasingly opting for official brand stores for purchases [39][40]. Conclusion - The 2025 "618" festival represents a transformative moment in e-commerce, emphasizing sustainable growth and quality over short-term sales spikes, indicating a maturation of the beauty market in China [35][41].