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文化新观察·聚焦国庆中秋假期丨红色旅游新模式“走新”更“走心”
Xin Hua She· 2025-10-06 00:44
Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][2]. Group 1: Audience Engagement - The play has successfully broken generational barriers, appealing particularly to younger audiences, with over 70% of attendees being under 35 years old [2]. - Audience members reported being emotionally moved by the performance, with interactive elements enhancing their experience and connection to the historical narrative [4][6]. Group 2: Innovative Features - The production utilizes a unique "5-ring" rotating stage, allowing seamless transitions between various historical scenes, which enhances the immersive experience [2]. - The integration of technology and innovative staging has redefined the perception of traditional red-themed performances, making them more engaging for modern audiences [2][4]. Group 3: Tourism and Cultural Integration - The success of "Chongqing 1949" has provided new insights into addressing the long-standing issues of shallow experiences and short engagement chains in red tourism [4]. - The play's location near significant red tourism sites like the Zhazidong Prison and Baigongguan encourages visitors to explore these historical locations after the performance, creating a closed-loop experience [4]. Group 4: Local Development Initiatives - The local government in Qijiang District is working to connect red tourism sites with rural resources, creating a comprehensive experience route that includes historical and agricultural attractions [5][7]. - Efforts are being made to digitize and innovate the expression of red cultural resources, aiming to make them more accessible and engaging for visitors [7].
文化新观察·聚焦国庆中秋假期|红色旅游新模式“走新”更“走心”
Xin Hua She· 2025-10-06 00:40
Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][3] Group 1: Audience Engagement - The play successfully breaks generational barriers by appealing to younger audiences, with over 70% of viewers being under 35 years old, thanks to its modern presentation that contrasts with traditional static red-themed performances [3][4] - Audience members reported feeling emotionally connected to the performance, with interactive elements allowing them to engage with the story and characters, enhancing their overall experience [4][6] Group 2: Tourism and Cultural Integration - The success of "Chongqing 1949" provides a new approach to address the long-standing issues of shallow experiences and short engagement chains in red tourism, encouraging visitors to explore nearby historical sites like the Zhazidong and Baigongguan after the show [4][5] - The integration of red tourism with rural tourism, exemplified by the "red-green fusion" model, has gained popularity among tourists, particularly in the Qijiang District, which features significant historical sites related to the Red Army [4][5] Group 3: Innovative Experience Offerings - The play incorporates various interactive elements and surprises for the audience, extending the experience beyond the theater, such as actors mingling with the audience post-performance to recreate historical moments [4][6] - The Qijiang District is developing a comprehensive experience route that connects red historical sites with local agricultural attractions, enhancing the visitor experience through themed restaurants and local cuisine [7]