来源：滚动播报 （来源：千龙网） 外国游客在广州市天环广场离境退税"即买即退"集中退付点办理退税。 陈茁舟摄 在天津市意式风情区一家书店，外国游客在书法家帮助下书写"福"字。 外国游客在重庆市磁器口古镇游玩拍照。 孙凯芳摄 吴 敏摄 数据来源：国家税务总局 国家移民管理局 引 子 夜幕落下，珠江两岸灯火璀璨。"看，是'小蛮腰'。"坐在游船上，当流光溢彩的广州塔映入眼帘，科威 特游客纳泽一家迅速摆好姿势，与塔合影，"得益于免签政策，我们有了这次'说走就走'的旅行。" 不止是纳泽一家。2025年，全国各口岸出入境外国人8203.5万人次，同比增长26.4%。今年春节假期， 外国人出入境131.3万人次，较去年假期日均增长21.8%；入境外国人中，适用免签政策入境46万人次， 较去年假期日均增长28.5%。 "中国游"带火"中国购"。2025年，我国办理离境退税的境外旅客数量同比增长305%，退税商品销售额 同比增长95.9%。 热度攀升，离不开政策支撑。2025年3月，中办、国办印发《提振消费专项行动方案》，提出"发展入境 消费"。同年10月，"培育国际消费中心城市，拓展入境消费"被写入"十五五"规划建议。 新春 ...

人民日报记者 王云娜 王欣悦 李家鼎 引子 夜幕落下，珠江两岸灯火璀璨。"看，是'小蛮腰'。"坐在游船上，当流光溢彩的广州塔映入眼帘， 科威特游客纳泽一家迅速摆好姿势，与塔合影，"得益于免签政策，我们有了这次'说走就走'的旅行。" 不止是纳泽一家。2025年，全国各口岸出入境外国人8203.5万人次，同比增长26.4%。今年春节假 期，外国人出入境131.3万人次，较去年假期日均增长21.8%；入境外国人中，适用免签政策入境46万人 次，较去年假期日均增长28.5%。 "中国游"带火"中国购"。2025年，我国办理离境退税的境外旅客数量同比增长305%，退税商品销 售额同比增长95.9%。 热度攀升，离不开政策支撑。2025年3月，中办、国办印发《提振消费专项行动方案》，提出"发展 入境消费"。同年10月，"培育国际消费中心城市，拓展入境消费"被写入"十五五"规划建议。 新春伊始，记者走进天津市、重庆市和广东省广州市，循着入境游客的旅程，看消费选择、听真实 感受，见证中国开放的大门越开越大。 2025年6月9日起，中国对科威特等4个国家持普通护照人员试行免签政策。"说走就能走"，纳泽和 家人前不久收拾行装，直 ...

Core Insights - In 2025, the number of foreign visitors entering and exiting China is expected to reach 82.035 million, a year-on-year increase of 26.4% [1] - The sales volume of goods eligible for tax refunds for departing foreign tourists is projected to grow by 95.9% [1] - The increase in foreign visitors and spending is supported by policy initiatives aimed at boosting inbound consumption [1] Policy Support - In March 2025, the Central Committee and State Council issued a plan to stimulate consumption, emphasizing the development of inbound consumption [1] - The "14th Five-Year Plan" includes fostering international consumption center cities and expanding inbound consumption [1] Visa Policies - As of June 9, 2025, China implemented visa-free policies for Kuwait and three other countries, increasing the total number of countries with unilateral visa exemptions to 48 [5] - The number of foreign visitors entering under visa-free policies reached 30.08 million, accounting for 73.1% of all inbound visitors [5] Payment Facilitation - The payment system in Guangzhou has been enhanced, allowing foreign visitors to use international cards and mobile payment apps like Alipay, leading to over 35 million transactions worth more than 11.3 billion yuan [7] - The growth in payment convenience has contributed to a 57% increase in transaction volume and a 58% increase in transaction value for foreign visitors [7] Tax Refund Optimization - The introduction of centralized tax refund points in major shopping areas has streamlined the refund process for foreign tourists, significantly reducing the time required for refunds [8] - In 2025, the number of foreign tourists eligible for tax refunds increased by 305%, with a corresponding 95.9% increase in sales of tax-refunded goods [9] Evolving Consumer Preferences - Inbound tourists are increasingly seeking immersive and quality travel experiences, with a 300% increase in bookings for intangible cultural heritage workshops and folk performances [12] - The trend is shifting from traditional sightseeing to more authentic experiences, with tourists expressing interest in local customs and lifestyles [13] Service Innovations - The demand for personalized travel planning services has risen, with travel planners catering to the specific needs of inbound tourists [17] - New tourism products and experiences are being developed to meet the evolving preferences of foreign visitors, including cultural and wellness experiences [18] Challenges and Opportunities - Despite the growth in inbound tourism, there are still challenges related to after-sales service for foreign customers, particularly regarding warranty and return policies [19] - Collaborative efforts between government and businesses are needed to enhance the consumer experience and address concerns related to cross-border shopping [19]

Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][3] Group 1: Audience Engagement - The play successfully breaks generational barriers by appealing to younger audiences, with over 70% of viewers being under 35 years old, thanks to its modern presentation that contrasts with traditional static red-themed performances [3][4] - Audience members reported feeling emotionally connected to the performance, with interactive elements allowing them to engage with the story and characters, enhancing their overall experience [4][6] Group 2: Tourism and Cultural Integration - The success of "Chongqing 1949" provides a new approach to address the long-standing issues of shallow experiences and short engagement chains in red tourism, encouraging visitors to explore nearby historical sites like the Zhazidong and Baigongguan after the show [4][5] - The integration of red tourism with rural tourism, exemplified by the "red-green fusion" model, has gained popularity among tourists, particularly in the Qijiang District, which features significant historical sites related to the Red Army [4][5] Group 3: Innovative Experience Offerings - The play incorporates various interactive elements and surprises for the audience, extending the experience beyond the theater, such as actors mingling with the audience post-performance to recreate historical moments [4][6] - The Qijiang District is developing a comprehensive experience route that connects red historical sites with local agricultural attractions, enhancing the visitor experience through themed restaurants and local cuisine [7]

Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][2]. Group 1: Audience Engagement - The play successfully breaks generational barriers by appealing to younger audiences, with over 70% of viewers being under 35 years old, thanks to its unique rotating stage and immersive theater space [2]. - Audience members express emotional connections to the performance, feeling as if they are part of the historical narrative, which enhances their overall experience [4][6]. Group 2: Tourism and Cultural Integration - The success of "Chongqing 1949" provides a new approach to address the long-standing issues of shallow experiences and short chains in red tourism, encouraging visitors to explore nearby historical sites after the show [4]. - The integration of red tourism with rural tourism, exemplified by the "red-green fusion" model, has gained popularity among tourists, particularly in areas like Qijiang District, which features significant historical resources [4][5]. Group 3: Local Development Initiatives - The local government in Shihua Town is working to connect various red historical sites with rural resources, creating a cohesive experience for visitors that includes themed restaurants and local cuisine [5][7]. - Efforts are being made to digitize and innovate the expression of red cultural resources, aiming to make them more engaging and accessible to the public [7].