Core Insights - The consumer investment landscape is showing signs of recovery, with both primary and secondary markets indicating positive trends [2][3] - The CBI index is becoming a crucial tool for evaluating brand performance and investment opportunities, reflecting real consumer behavior and market trends [4][11] Primary Market Insights - Tmall's 618 sales event reported a 10% year-on-year increase in GMV, with several brands experiencing significant growth [2] - The transition from profitability to substantial profits is evident among various brands [2] Secondary Market Insights - Notable consumer stocks like Mixue Ice City, Laopu Gold, and Pop Mart have seen consecutive trading halts, establishing a new PE reference for consumer investments [3] - There were 10 successful IPO exits in the first half of the year, with an average return multiple of 5.1 times [3] Investment Trends - The investment logic has shifted, with institutions now favoring brands that have demonstrated the ability to scale from niche to mass markets [8][19] - Brands with overseas expansion capabilities and AI application potential are increasingly favored by investors [8][19] CBI Index and Brand Evaluation - The CBI index incorporates various metrics, including search volume and transaction growth among younger consumers, providing a comprehensive view of brand performance [4][11] - The index highlights that brands focusing on specific market segments and consumer needs are more likely to succeed [13][15] Brand Investment Principles - The principles for investing in brands have evolved, with a greater emphasis on sustainable profitability rather than just GMV [6][22] - Brands that can establish barriers to entry and demonstrate technological innovation are more attractive to investors [8][22] Market Dynamics - The focus has shifted from large-scale brands to niche markets, where brands can effectively address specific consumer pain points [15][22] - Emotional marketing and product innovation are key factors influencing consumer purchasing decisions [17][22] Conclusion - The current environment presents a favorable opportunity for investment in consumer brands, particularly those that have survived market challenges and demonstrated resilience [6][22]