Investment Rating - The report maintains a "Buy" rating for the company [2] Core Insights - The company has announced Wang Jiaer as its global spokesperson, enhancing its brand's global positioning. This partnership is expected to leverage Wang's international fan base and high-end brand associations [2] - The company has shown strong sales performance, with significant revenue generated from collaborations with popular influencers, indicating robust consumer purchasing power [2] - The company is focusing on a multi-brand strategy and global expansion, with plans to enter Southeast Asia and eventually North America and Europe, aiming for a long-term revenue target of 30 billion by 2030 [7] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 4,191 million - 2024: 6,793 million - 2025E: 8,513 million - 2026E: 10,641 million - 2027E: 12,786 million - Year-on-year growth rates are projected at 57% for 2023, 62% for 2024, and 25% for 2025 and 2026, with a 20% growth rate expected in 2027 [4] - Net profit forecasts are as follows: - 2023: 461 million - 2024: 781 million - 2025E: 1,149 million - 2026E: 1,496 million - 2027E: 1,806 million - The net profit growth rates are projected at 213% for 2023, 69% for 2024, and 47% for 2025, with 30% and 21% expected for 2026 and 2027 respectively [4] - Earnings per share are expected to increase from 1.16 in 2023 to 4.54 in 2027, with a net asset return rate projected to be 36% in 2025 [4] Strategic Initiatives - The company is implementing a robust strategy for the Double Eleven shopping festival, focusing on high-margin products and leveraging influencer marketing [7] - The company is enhancing its competitive edge through brand development, talent acquisition, and supply chain integration, allowing for rapid product launches and cost control [7] - The multi-brand strategy includes the introduction of new brands and IP collaborations, with a clear path for expansion into various product categories [7]