Core Viewpoint - Dongpeng Beverage (605499) emphasizes a dual strategy of vertical innovation and horizontal category expansion in its product development approach [1] Group 1: Vertical Innovation - The company continuously optimizes existing products in terms of functionality, taste, and packaging based on deep consumer insights [1] - Dongpeng maintains a high quality-to-price ratio in its product positioning to meet diverse consumer needs, including the launch of products in various specifications and flavors [1] Group 2: Horizontal Category Expansion - The company identifies and captures potential segments in the soft drink market, such as sports drinks, tea beverages, and plant-based protein drinks, to enrich its product matrix [1] - This horizontal expansion is expected to enhance the company's growth ceiling and create new growth points supported by its strong brand power, nationwide distribution network, and cost control advantages in its supply chain [1]