纸张需求疲弱

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浆价回落,成本支撑不足,纸价疲弱
Yin He Qi Huo· 2025-07-10 07:14
Report Industry Investment Rating No relevant content provided. Core View of the Report - The price of pulp has declined, resulting in insufficient cost support and weak paper prices. The expected trend of offset printing paper next week is generally stable with a slight downward bias [1][7]. Summary by Relevant Catalogs Comprehensive Analysis and Trading Strategy - **Price**: The average tax - inclusive price of 70g offset paper enterprises is 5,028.6 yuan/ton, remaining unchanged from the previous period. The average tax - inclusive price of 157g coated paper enterprises is 5,675.0 yuan/ton, also unchanged from the previous period [5][32]. - **Supply**: Offset paper production is 195,000 tons, a decrease of 6,000 tons or 3.0% from the previous period, with a capacity utilization rate of 54.6%, a decrease of 1.8% from the previous period. Coated paper production is 77,000 tons, an increase of 1,000 tons or 1.3% from the previous period, with a capacity utilization rate of 56.6%, an increase of 0.4% from the previous period [5][13][19]. - **Demand**: The release of publishing tender orders is limited, and sporadic low prices suppress market expectations. The release of autumn publishing orders for offset paper is slow, and social orders are still sluggish. The overall terminal consumption fails to meet expectations, and the downstream printing factory's operating level is not high [5][6]. - **Cost**: The average tax - inclusive spot price of broad - leaf pulp is 4,100 yuan/ton, a decrease of 0.5% from the previous period. The average tax - inclusive spot price of coniferous pulp is 6,079 yuan/ton, a decrease of 1.2% from the previous period. The average tax - inclusive spot price of natural pulp is 5,043 yuan/ton, a decrease of 1.8% from the previous period. The average tax - inclusive spot price of chemimechanical pulp is 3,900 yuan/ton, remaining unchanged from the previous period [5][37]. - **Strategy**: The expected trend of offset printing paper next week is generally stable with a slight downward bias [7]. Core Logic Analysis - **Supply**: The profitability of the offset paper industry is still low, with factory conversion occurring, and the market supply tends to be stable. The profitability of the coated paper industry is relatively stable, and other factories mostly schedule production as planned, with little change in capacity utilization, which remains at a low level [6][19]. - **Demand**: The release of autumn publishing orders for offset paper is slow, social orders are still sluggish, overall terminal consumption fails to meet expectations, the downstream printing factory's operating level is not high, and users' consumption of base paper inventory is slow, with no obvious intention to stock up in large quantities. Under the impact of electronic media, social demand for coated paper is still weak, and users mostly make rigid purchases [6][23]. - **Cost**: Rumors of low foreign prices for broad - leaf pulp are spreading again, intensifying the bearish sentiment among industry players and putting pressure on the pulp market trend. The decline in pulp prices has led to a stable and slightly stronger gross profit margin for coated paper [6][19]. Weekly Data Tracking - **Offset Paper Supply**: The production volume has decreased, and the capacity utilization rate has declined. The profitability of offset paper has improved due to the decline in pulp raw material prices [13]. - **Offset Paper Inventory**: The overall on - site inventory has continued to decline slightly but remains at a high level in recent years. The inventory of offset paper production enterprises has decreased by 0.3% compared to the previous period [14][16]. - **Coated Paper Supply**: The production volume has increased slightly, and the capacity utilization rate has increased slightly. The gross profit margin of coated paper is stable and slightly stronger due to the decline in pulp prices [19]. - **Coated Paper Inventory**: The on - site inventory of coated paper has decreased slightly. The inventory of coated paper production enterprises has decreased by 0.3% compared to the previous period [20][23]. - **Paper Prices**: The average prices of offset paper and coated paper enterprises have remained stable [32]. - **Imported Pulp Prices**: The prices of coniferous pulp, broad - leaf pulp, and natural pulp have declined, while the price of chemimechanical pulp has remained unchanged [37].