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美团将联合北上2000余家餐厅推出周末团购限时活动
Bei Jing Shang Bao· 2025-08-22 09:49
Group 1 - Meituan is launching a weekend dining promotion called "Weekend Outing for Good Food" in collaboration with over 2,000 restaurants, starting on August 23, offering a 58 yuan coupon package for users in Beijing and Shanghai [1] - The promotion aims to stimulate consumer dining out on weekends, boost dine-in consumption, and drive store sales growth, following the "Dine-in Boost" initiative launched on August 12 [1] - The coupon package includes general coupons and targeted high-value coupons for specific dining scenarios such as late-night snacks and buffets, with a notable increase in search volume for "late-night dining packages" by 98% since July [1] Group 2 - Meituan's group buying platform has become a significant online operating ground for dine-in merchants, with 60% of customers purchasing group deals in advance [2] - In the Beijing market, 40%-50% of users opt for group buying discounts, with even higher rates projected in the Sichuan-Chongqing market, expected to reach 62%-64% by 2025 [2]