Core Viewpoint - The announcement from Taobao Tmall regarding the new "Real Experience Score" aims to establish a more authentic and effective store evaluation system to enhance consumer confidence and improve service quality among merchants [1][2]. Group 1: New Evaluation System - The "Real Experience Score" will be based on three key aspects: product quality, logistics speed, and service assurance, creating a transparent consumer feedback mechanism [1]. - The new system will directly link to core areas such as search, recommendations, marketing, and advertising, allowing high-quality merchants to gain more consumer exposure and growth opportunities [1][2]. Group 2: Evaluation Criteria - In terms of product quality, the focus will be on "first-time return rate" and "product negative review rate," using only signed delivery receipts for a more objective assessment [1]. - For logistics speed, the evaluation will consider "48-hour pickup timeliness rate," "logistics delivery duration," and "logistics exception rate" [1]. - Regarding service assurance, the criteria will include "3-minute manual response rate on Wangwang," "Wangwang satisfaction rate," "refund processing duration," and "platform assistance rate" [1]. Group 3: Implementation Timeline and Measures - Merchants will be able to view their "Real Experience Score" in the backend starting April 21, with the score expected to be displayed to consumers by the end of June [3]. - To ensure objective assessments, the platform will implement corresponding penalties to prevent merchants from fraudulently obtaining scores or maliciously attacking competitors [3].