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萨莉亚将在粤设中国总公司,日企深耕广东看中了什么?
Core Insights - Guangdong is a leading investment destination in China, with over 19 million market entities and a strong foreign investment presence, totaling nearly $600 billion [1] - In the first four months of this year, Guangdong saw a 24.2% increase in newly established foreign-invested enterprises and an 8.9% rise in actual foreign capital utilization [1] - The province has implemented various policies to support foreign investment, including a new round of foreign investment incentive policies set to launch in 2024 [2][3] Group 1: Foreign Investment and Economic Environment - Guangdong has established over 35,000 foreign-invested enterprises, reflecting strong confidence from foreign businesses [1] - The province's actual utilization of Japanese foreign capital increased by over 48% in the same period, indicating a favorable business environment for Japanese companies [2] - The Guangdong government has introduced 12 specific measures to stimulate market vitality and support both domestic and foreign enterprises [3] Group 2: Industry Opportunities and Consumer Demand - Japanese companies have significant advantages in manufacturing technology, supply chain optimization, and market potential, particularly in the food and beverage sector [5] - The demand for high-quality and fresh products in Guangdong is strong, with local Japanese restaurants growing at an annual rate of 18% [5] - There is a notable opportunity for collaboration between Japanese enterprises and local businesses to meet the rising demand for premium ingredients and innovative product offerings [5][6] Group 3: E-commerce and Market Integration - Guangdong's e-commerce market is characterized by large scale, solid supply chains, and diversified channels, with online retail accounting for 20% of the national total [6] - The integration of online convenience and offline experience has made Guangdong's e-commerce landscape particularly vibrant, with over 40% of food orders placed online [6] - Japanese companies can leverage Guangdong's dual-channel sales strategy through online marketplaces and physical stores to enhance market penetration and reduce logistics costs [6]