Core Viewpoint - The article discusses the impact of e-commerce platforms' subsidies on the liquor industry, particularly focusing on Moutai and Wuliangye, highlighting the challenges these companies face in maintaining pricing and market share amidst aggressive discounting strategies by platforms [2][3]. Group 1: E-commerce Subsidies - E-commerce platforms are engaging in significant subsidy activities, leading to price drops for premium liquor brands like Moutai and Wuliangye, with Moutai falling below 2000 and Wuliangye below 850 [2]. - The article suggests that as long as platforms are willing to subsidize, prices can drop significantly, indicating a potential for Moutai to fall below 1000 and Wuliangye below 500 [2]. Group 2: Industry Response - Wuliangye is reportedly advising distributors to clear inventory quickly in response to platform subsidies, indicating a shift in strategy to adapt to the current market conditions [3]. - The article notes that Wuliangye and Moutai have limited options to counteract these subsidies, with Moutai potentially considering price increases but prioritizing market share over immediate price hikes [3]. Group 3: Future Trends - The online sales of liquor are expected to grow significantly, potentially reaching 50% of total sales, which will eventually lead to a more balanced market as platforms begin to treat liquor as a profit center rather than just a loss leader [3][4]. - The article predicts that as online sales increase from 1000 billion to 5000 billion, the market will transition from disorder to order, creating a new equilibrium [4].