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宠物行业系列报告(一):宠物行业全景图:产业链价值重构与国产替代浪潮
Ping An Securities· 2025-10-14 12:44
Investment Rating - The industry investment rating is "Outperform the Market" [1][89]. Core Insights - The global pet industry is projected to reach approximately $207 billion in 2024, with a compound annual growth rate (CAGR) of 5.5% from 2024 to 2029 [3][12]. - The Chinese pet industry, although starting later, is rapidly expanding, with a market size expected to reach 300.2 billion yuan in 2024, reflecting a year-on-year growth of 7.5% [3][26]. - The demand for pets is shifting from functional care to emotional companionship, driven by demographic changes such as an increase in single-person households and elderly individuals [3][40]. Summary by Sections Industry Overview - The pet industry in Europe and the US dominates the global market, with the US accounting for 47% of the pet food and snacks market and 50% of the pet services market by 2025 [3][12]. - The Chinese pet market is characterized by a growing number of pets, with a total of 124 million pets expected in 2024, marking a 2.1% increase year-on-year [3][33]. Upstream - The number of pets in China is steadily increasing, with a shift in consumer demand towards emotional companionship rather than just functional care [3][31]. - The CAGR for pet cats and dogs from 2017 to 2024 is projected at 5.1%, with cats growing at a faster rate than dogs [3][33]. Midstream - The pet supplies market is diversifying, with significant growth in pet food, particularly domestically produced brands, which are increasingly replacing imported ones [3][46]. - The market for pet food is expected to reach 107.17 billion yuan in 2024, with a CAGR of 8.2% from 2018 to 2024 [3][50]. Downstream - The pet medical care market is projected to reach approximately 84 billion yuan in 2024, making it the second-largest consumer market after pet food [3][71]. - The pet grooming industry is also experiencing rapid growth, with a market size of 42 billion yuan in 2023 and a CAGR of 22.3% from 2019 to 2023 [3][76]. - The pet insurance market in China is still in its early stages, with a penetration rate of less than 1%, indicating significant growth potential [3][84]. Investment Recommendations - The pet market is characterized by sustained growth and resilience, with structural opportunities across the industry chain, particularly in domestic substitution and innovation in niche categories [3][87]. - Recommended companies include leading pet food enterprises such as Guobao Pet and attention to Zhongchong Co., Ltd. and Yuanfei Co., Ltd. [3][87].