Core Viewpoint - Guizhou Moutai's digital marketing platform "i Moutai" has upgraded its services by introducing "instant delivery," enhancing consumer experience and meeting time-sensitive demands for products like Moutai liquor [2][3]. Group 1: Service Upgrade - The new "instant delivery" service allows consumers within a 10-kilometer radius of select stores to receive orders in as fast as 30 minutes [2]. - This service is part of a broader strategy to optimize the "i Moutai" platform, which has already achieved over 60 billion yuan in sales and has more than 76 million registered users as of May this year [2]. Group 2: Strategic Alignment - The launch of the "instant delivery" service coincides with the conclusion of Moutai's autumn market research, indicating a cohesive strategic approach [2]. - Recent market research across 16 provinces has led to consensus among management and distributors on "customer group transformation, scenario transformation, and service transformation" [2]. Group 3: Product and Channel Synergy - Moutai's product strategy this year has been closely aligned with the capabilities of the "i Moutai" platform, with several new products launched through it [3]. - The implementation of instant delivery is seen as a practical application of the company's strategic direction towards service and terminal transformation, enhancing consumer experience and driving sales [3].

Core Insights - Guizhou Moutai's digital marketing platform "i Moutai" has officially upgraded its services by introducing "instant delivery" alongside existing delivery options [1] - The instant delivery service allows consumers within a 10-kilometer radius of select stores to receive orders in as fast as 30 minutes, initially covering specific Moutai products [1] - The launch of this service is part of a broader strategy to enhance customer experience and operational efficiency, aligning with recent market research conducted by Moutai management [1][2] Group 1 - The "i Moutai" platform is a crucial part of Guizhou Moutai's "4+6" channel ecosystem, achieving over 60 billion yuan in sales and surpassing 76 million registered users by May this year [1] - The instant delivery service is designed to meet the high time sensitivity of consumers in scenarios such as family gatherings and business gifting [1] - Recent market research across 16 provinces has led to a consensus among Moutai management and distributors on the need for customer, scenario, and service transformations [1] Group 2 - Moutai's product strategy has been closely aligned with the capabilities of the "i Moutai" platform, launching several new products through this channel this year [2] - The implementation of instant delivery is seen as a practical application of Moutai's service transformation and terminal innovation strategies, aimed at enhancing consumer experience and driving sales [2] - Future expansion of the instant delivery service to more product categories is expected to strengthen "i Moutai's" market perception and user service capabilities, providing solid support for Moutai's marketing efforts [2]