Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook with expected performance exceeding the benchmark index by over 10% [5]. Core Insights - The report highlights the strong performance of leading companies in the liquor sector, particularly focusing on the structural alpha opportunities in the market. It emphasizes three main lines of investment: leading brands, high-certainty regional brands, and resilient recovery stocks [1][2]. - In the beer and beverage segment, the acquisition of Jimo Huangjiu by Qingdao Beer is noted as a strategic move towards diversification, with expectations of continued growth in the beverage sector despite competitive pressures [3]. - The report also discusses innovative marketing strategies in the food sector, such as collaborations between brands to create unique products, which are seen as essential for maintaining market leadership [4]. Summary by Sections Liquor Sector - The liquor industry is transitioning from a performance window to a sales off-season, with companies focusing on enhancing brand strength, product structure, and marketing strategies. The report suggests that the pressures and risks in the industry are gradually being released, indicating a potential recovery in demand [2]. Beer and Beverage Sector - The beer segment is experiencing challenges, with Budweiser Asia reporting a decline in sales and prices. However, Qingdao Beer’s acquisition of Jimo Huangjiu is viewed as a step towards diversification and long-term growth. The beverage sector is expected to maintain high demand due to improved travel scenarios and extended holidays [3]. Food Sector - The food industry is witnessing innovative collaborations, such as the partnership between Weidong and Wufangzhai to launch new products for the Dragon Boat Festival. This trend of brand collaboration is seen as a key factor for sustaining leadership in a changing market [4].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a relative performance increase of over 10% compared to the benchmark index [5]. Core Insights - The white liquor sector is focusing on enhancing internal capabilities and improving performance, with a long-term investment value becoming more apparent. Key themes include leading brands, sustained dividends, and strong recovery [2]. - The beer and beverage segment shows promising growth, with Qingdao Beer acquiring Jimo Yellow Wine, indicating a diversification strategy. The performance of Uni-President in Q1 2025 was notably strong, with a revenue increase and a 32% rise in net profit [3]. - The food sector is innovating through collaborations, such as the partnership between Wei Long and Wu Fang Zhai for new product offerings, highlighting the importance of product innovation and creative marketing strategies [4]. Summary by Sections White Liquor - The industry is transitioning from a performance peak to a seasonal slowdown, with companies focusing on brand strength, product structure, and marketing strategies. Notable companies include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu, which are expected to enhance their market share [2]. - The report anticipates a gradual recovery in demand, suggesting that the pressures and risks faced by the white liquor industry are being alleviated [2]. Beer and Beverage - Budweiser APAC reported a decline in sales and price in Q1 2025, primarily due to weak performance in the ready-to-drink segment. However, Qingdao Beer’s acquisition of Jimo Yellow Wine is seen as a strategic move for long-term growth [3]. - Uni-President's Q1 2025 performance showed double-digit revenue growth and a significant increase in net profit, indicating a robust position in the beverage market [3]. Food - The introduction of new products for the Dragon Boat Festival, such as the collaboration between Wei Long and Wu Fang Zhai, reflects a trend towards innovative product offerings and marketing strategies in the food sector [4]. - The report emphasizes that both emerging and established brands must adapt to changing market dynamics through product innovation and creative marketing to maintain leadership positions [4].