Core Insights - The ultimate goal for companies purchasing green electricity is to achieve specific carbon reduction targets and attain "carbon neutrality" [3][10] - Many small and medium-sized enterprises in the supply chain face challenges in technology, funding, and channels when entering the green electricity market [3] - Leading companies typically adopt two strategies: facilitating "green electricity collective procurement" for suppliers and prioritizing partnerships with low-carbon suppliers based on ESG performance [3][4] Green Electricity Collective Procurement - The motivation for companies to procure green electricity and engage suppliers in collective procurement largely stems from the carbon reduction requirements imposed by leading enterprises, especially those with significant scope 3 emissions [4][5] - The "green electricity collective procurement" model allows leading companies to aggregate the green electricity needs of multiple suppliers and sign long-term contracts with large renewable energy developers, resulting in price advantages [4][5] - For instance, in 2023, Decathlon assisted 14 suppliers in Fujian to sign long-term green electricity procurement agreements with China General Nuclear Power Group [4] Regional Focus and Efficiency - Collective procurement is more effective when conducted within the same province, as it facilitates stable green electricity consumption and supports local renewable energy projects [5] - Lenovo plans to pilot green electricity collective procurement in Guangdong in 2024, with an expected reduction of 30,000 tons of CO2 emissions from the procurement of 46 million kWh of green electricity [5] Integrated Sales Model - Companies requiring large-scale green electricity procurement often find it more efficient to choose integrated sales companies that possess both generation and sales capabilities [6] - Integrated sales companies can better meet the needs of large users due to their stable self-generated resources, while pure sales companies may face challenges in matching user demand and securing stable green electricity sources [6] Supply Chain Collaboration - Collaboration between upstream and downstream enterprises can enhance the use of green electricity among suppliers, driven by ESG performance evaluations [7][8] - ESG compliance has become a critical factor for companies, influencing their creditworthiness and market competitiveness, particularly in the solar industry [7][8] Case Studies and Industry Standards - JinkoSolar conducts annual ESG audits of its primary suppliers, covering over 60 suppliers by 2025, which accounts for approximately 70% of its procurement [8] - Baosteel is responding to green and low-carbon demands from automotive clients by calculating carbon footprints and gradually introducing low-carbon steel products [9][10] Conclusion - Companies need to adopt a goal-oriented approach to green electricity procurement, considering the entire supply chain to facilitate collective procurement and promote ESG performance [10]