Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the "14th Five-Year Plan," 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the "13th Five-Year Plan," providing over 200 million tons of green quality agricultural products annually [2]. - The plan emphasizes expanding the total volume and improving quality by enhancing the cultivation of green and organic products, focusing on product quality, and ensuring traceability for geographical indication products [2][3]. Group 2: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with a focus on cold chain logistics [4]. - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, necessitating improvements in distribution efficiency and safety [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported, with a significant increase in cold storage capacity compared to the "13th Five-Year Plan" [5]. Group 3: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, integrating activities like harvest markets and agricultural carnivals to enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with initiatives to combine agriculture with culture, tourism, and education [7]. - Brand recognition is increasingly important, with consumers preferring branded agricultural products as a guarantee of quality, leading to enhanced consumer confidence and driving high-quality agricultural development [8].

Group 1 - The Ministry of Agriculture and Rural Affairs emphasizes the need to develop green and high-quality agricultural products to meet the diverse consumption demands of urban and rural residents for safe, high-quality, and nutritious food [1] - The development strategy includes three main aspects: increasing the total volume of green, organic, and geographical indication agricultural products; improving quality by aligning with international standards; and expanding channels for promotion and marketing [1] Group 2 - In the first half of the year, state-owned enterprises reported a 0.2% year-on-year decline in total operating revenue, with the decline rate widening by 0.1 percentage points compared to the first five months [2] - The total profit of state-owned enterprises decreased by 3.1% year-on-year, with the decline rate also widening by 0.3 percentage points compared to the first five months [2] - As of the end of June, the asset-liability ratio of state-owned enterprises was 65.2%, which is an increase of 0.3 percentage points year-on-year [2]